{"id":385,"date":"2025-01-16T07:35:45","date_gmt":"2025-01-16T07:35:45","guid":{"rendered":"https:\/\/seal.ergucu.com\/?p=385"},"modified":"2025-01-16T07:35:45","modified_gmt":"2025-01-16T07:35:45","slug":"iyilik-yap-iyilik-bul-diyenlerden-misiniz","status":"publish","type":"post","link":"https:\/\/seal.ergucu.com\/?p=385","title":{"rendered":"\u0130Y\u0130L\u0130K YAP \u0130Y\u0130L\u0130K BUL D\u0130YENLERDEN M\u0130S\u0130N\u0130Z?"},"content":{"rendered":"
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\u0130Y\u0130L\u0130K YAP \u0130Y\u0130L\u0130K BUL D\u0130YENLERDEN M\u0130S\u0130N\u0130Z?<\/h2>\n

\"\"<\/p>\n

\u0130Y\u0130L\u0130K YAP \u0130Y\u0130L\u0130K BUL D\u0130YENLERDEN M\u0130S\u0130N\u0130Z?<\/a>
\n<\/em><\/strong>(Spotify Podcast’te sesimden dinlemek i\u00e7in ba\u015fl\u0131\u011f\u0131 t\u0131klayabilirsiniz.)<\/em><\/p>\n

<\/em><\/strong>Zor bir y\u0131l\u0131 geride b\u0131rakt\u0131k.<\/em><\/p>\n

Hi\u00e7birimizin tecr\u00fcbe etmedi\u011fi bir pandemi s\u00fcreciyle ba\u015flayan ve devam eden, k\u00fcresel ve ulusal \u00f6l\u00e7ekte ekonomik daralman\u0131n da ona keza derinle\u015fti\u011fi sa\u011fl\u0131kl\u0131 kalma odakl\u0131 koca bir y\u0131l\u0131\u2026
\nGelen gideni aratmas\u0131n diyerek 2021 bizlere daha g\u00fczel g\u00fcnler g\u00f6stersin dileyelim.<\/em>\u00a0<\/em><\/p>\n

B\u00f6yle zorlay\u0131c\u0131 zamanlar\u0131, insan\u0131n her y\u00f6nden kendini yenileme, g\u00f6zden ge\u00e7irme ve yeniden yap\u0131lanma s\u00fcreci olarak g\u00f6renler, gecikmeden yeni \u015fartlara uyum sa\u011flay\u0131c\u0131 aksiyonlar\u0131 al\u0131rken;\u00a0kendine yetebilen bireyler ve kurumlar\u00a0s\u00fcre\u00e7ten daha az zorlanarak \u00e7\u0131k\u0131yor.<\/em>\u00a0<\/em><\/p>\n

Son y\u0131llarda iyili\u011fe giden en k\u0131sa yol olarak g\u00f6sterilen \u201csosyal fayda\u201d \u00e7al\u0131\u015fmalar\u0131yla iyilik daha fazla telaffuz edilir, eylem olarak da daha fazla te\u015fvik edilir oldu.<\/em><\/p>\n

Hep s\u00f6ylenir; iyi olmak kolayd\u0131r ancak zor olan iyi kalmakt\u0131r, diye\u2026<\/em><\/p>\n

2021\u2019in sayfalar\u0131n\u0131 \u00e7evirmeye ba\u015flad\u0131\u011f\u0131m\u0131z ilk g\u00fcnlerinde iyilik ve iyi olmak \u00fczerine d\u00fc\u015f\u00fcnmemiz gereken anlara \u015fahit olmaya devam ediyoruz. Salg\u0131n nedeniyle k\u00fcresel \u00f6l\u00e7ekte daralan sadece \u201cekonomi\u201d de\u011fil, \u201cahlak\u201d da iyiden iyiye erimeye y\u00fcz tuttu.<\/em><\/p>\n

\"\"<\/em><\/p>\n

Pandeminin ba\u015f\u0131ndan bu yana g\u00fcvenilirli\u011fi sorgulanan D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc\u2019n\u00fcn ba\u015fkan\u0131 nihayet sonu\u00e7lanmaya ba\u015flayan a\u015f\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 i\u015faret edip:\u00a0\u201cFeci bir ahlaki \u00e7\u00f6k\u00fc\u015f\u00fcn e\u015fi\u011findeyiz; zengin \u00fclkelere milyonlarca, bir yoksul \u00fclkeye sadece 25 doz a\u015f\u0131.\u201d\u00a0 diyerek\u00a0ge\u00e7ti\u011fimiz g\u00fcnlerde \u00e7arp\u0131c\u0131 bir a\u00e7\u0131klama yapt\u0131.\u00a0<\/em><\/p>\n

\u015eimdiye kadar \u00e7ok\u00e7a telaffuz edilen ahlaki \u00e7\u00f6k\u00fc\u015f vurgusu \u00fclke liderleri ve y\u00f6neticileri taraf\u0131ndan gerekli ilgiyi g\u00f6r\u00fcp dikkate al\u0131n\u0131r m\u0131 bilinmez ama gidi\u015fata dair g\u00fcndemdeki a\u015f\u0131 uygulamalar\u0131 \u00fczerinden durup d\u00fc\u015f\u00fcnmekte fayda var. Bu ve buna benzer muhtelif a\u00e7\u0131klamalar, uygulamalar, \u00e7al\u0131\u015fmalar son y\u0131llarda s\u0131kl\u0131kla g\u00fcndeme geliyor. Hemen her alanda ya\u015fanan ahlak yoksunlu\u011fu\u2026 \u0130\u015f, sosyal ve bireysel ili\u015fkilerde insan\u0131n oldu\u011fu her kademede\u2026
\nBu an d\u00fcnyan\u0131n en \u00f6nemli sorunu olarak i\u015faret edilen k\u00fcresel \u0131s\u0131nma ve iklim krizi de buna dahil\u2026 End\u00fcstriyel g\u0131da uygulamalar\u0131ndan, \u00e7evre kirlili\u011fine, tar\u0131ma, hayvanc\u0131l\u0131\u011fa, turizme, sanayiye, e\u011fitime, k\u00fclt\u00fcr sanattan akademiye hemen her sekt\u00f6re kadar sirayet eden ciddi bir ahlaki zay\u0131fl\u0131k dile getiriliyor.<\/em>\u00a0<\/em><\/p>\n

Dolay\u0131s\u0131yla sosyal fayda ve iyilik konusuna da bu kapsamda her a\u00e7\u0131dan bakmak gerekiyor.<\/em><\/p>\n

Her ne kadar T.S. Eliot; \u201c\u0130yi insan ol, fakat bunu kan\u0131tlamak i\u00e7in u\u011fra\u015fma.\u201d dese de hem bireylerin hem kurumlar\u0131n \u015fiar edindi\u011fi y\u00fczy\u0131llard\u0131r s\u00fcregelen \u201c\u0130yilik yap, iyilik bul\u201d d\u00fc\u015f\u00fcncesiyle hareket edilmesinden ba\u015flayarak belki de sorgulamal\u0131\u2026 Bir iyilik yaparken;
\n\u201cYap bir iyilik, at kenara, o nas\u0131l olsa d\u00f6ner dola\u015f\u0131r seni bulur\u201d d\u00fc\u015f\u00fcncesiyle hareket edince acaba ne kadar yerini buluyor?<\/em><\/p>\n

Kar\u015f\u0131l\u0131k bekleyerek yerini bulmas\u0131n\u0131 istedi\u011fimiz bir iyilik eylemi acaba sahici bir duru\u015fu yans\u0131t\u0131yor mu? Bize d\u00f6nmeyecek olsa bile, herhangi bir kar\u015f\u0131l\u0131k beklemeden yapabiliyorsak iyilik de sosyal fayda da i\u015fte o zaman yerini buluyor asl\u0131nda. Gerek sosyal sorumluluk \u00e7al\u0131\u015fmalar\u0131 yaparken gerek bireysel yap\u0131lan iyiliklerde bu kar\u015f\u0131l\u0131k beklentisi olmadan hareket edebilmek gerekiyor.<\/em>\u00a0<\/em><\/p>\n

Kurumlarda, salt k\u00e2r amac\u0131n\u0131n \u00f6tesinde daha y\u00fcce ama\u00e7lara y\u00f6nelim, kurumsal sosyal sorumlulu\u011fun-CSR’\u0131n (Corporate Social Responsibility) bir ad\u0131m \u00f6tesi olan CSV (Creating Shared Value) “Ortak De\u011fer Yaratma” seviyesinde oldu\u011funda bir nevi bu amaca kar\u015f\u0131l\u0131k geliyor. K\u0131saca \u00f6nce insanl\u0131\u011f\u0131m\u0131z\u0131n fark\u0131nda olmak gerekiyor. Mesela, kurumsal bir firman\u0131n sosyal sorumluluk kapsam\u0131nda bir yandan falanca nehir deltas\u0131n\u0131 temizleme \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00fcstlenirken, bir yandan da at\u0131klar\u0131n\u0131 do\u011faya b\u0131rakmas\u0131 veya do\u011fal, sa\u011fl\u0131kl\u0131 g\u0131da \u00fcretimi yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen bir markan\u0131n, \u00fcretti\u011fi \u00fcr\u00fcnlere katk\u0131 maddesi kar\u0131\u015ft\u0131rmas\u0131 gibi,
\ns\u00f6ylemle eylemin \u00f6rt\u00fc\u015fmedi\u011fi, markaya itibar kayb\u0131 ya\u015fatan aldat\u0131c\u0131 \u00e7al\u0131\u015fmalar de\u011fil elbette CSV i\u00e7in bahsetti\u011fim\u2026\u00a0<\/em><\/p>\n

Bir firman\u0131n, hem kendi \u00fcretiminde kulland\u0131\u011f\u0131 su miktar\u0131n\u0131 kontrol etmek hem de Afrika\u2019daki temiz suya ula\u015f\u0131m sorununa \u00e7are olabilmek i\u00e7in geli\u015ftirdi\u011fi su ar\u0131tma cihaz\u0131na yat\u0131r\u0131m yap\u0131p prototip geli\u015ftirmesi ve yayg\u0131nla\u015ft\u0131rmas\u0131 ve bunun sonucunda Afrika\u2019da
\n1,6 milyon ki\u015fiye temiz su ula\u015ft\u0131rmas\u0131\u00a0ortak de\u011fer yaratmaya (CSV)\u00a0<\/strong>\u00f6rnek verilebilir.<\/em><\/p>\n

2011 y\u0131l\u0131nda ilk defa Michael Porter ve Mark Kramer taraf\u0131ndan kullan\u0131lan ve \u015firketlerde gittik\u00e7e yayg\u0131nla\u015fmaya ba\u015flayan CSV konsepti, bir \u015firketin rekabetini art\u0131ran politika ve uygulamalar\u0131n ayn\u0131 zamanda i\u00e7inde bulundu\u011fu toplumun ekonomik ve sosyal olarak kalk\u0131nmas\u0131na \u00f6nayak olmas\u0131 anlam\u0131na geliyor.<\/em><\/p>\n

Yani bildi\u011fimiz anlam\u0131yla kurumsal veya bireysel filantropi (hay\u0131r hasenat, hay\u0131rseverlik) yerini\u00a0ortak de\u011fer yaratmaya<\/strong>\u00a0b\u0131rak\u0131yor. Asl\u0131nda sosyal sorumlulu\u011fun bir ad\u0131m \u00f6tesinde olan CSV, felsefe olarak \u201ciyilik bulmasan da iyilik yap\u201d d\u00fc\u015f\u00fcncesine, felsefesine daha yak\u0131n duruyor.
\nVeya o d\u00fc\u015f\u00fcnceye giden yolu haz\u0131rl\u0131yor diyebiliriz. \u0130lla “kazan kazan” zihniyetiyle hareket etmemek k\u0131saca\u2026 \u0130yilik, sosyal fayda, sosyal sorumluluk vs o zaman yerini buluyor.<\/em>\u00a0<\/em><\/p>\n

\"\"<\/em><\/p>\n

Tabi mevcut d\u00fcnya d\u00fczeni i\u00e7inde sahip olunmas\u0131 zor bir d\u00fc\u015f\u00fcnce tarz\u0131 ve felsefe olsa da\u00a0<\/em>Umberto Eco\u2019nun da \u201cEntelekt\u00fcel kimdir?\u201d sorusuna verdi\u011fi cevab\u0131 bu ba\u011flamda unutmamak gerekir:
\n<\/em>\u201cEntelekt\u00fcelli\u011fin ki\u015finin mesle\u011fiyle veya sosyal stat\u00fcs\u00fcyle bir ilgisi oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyorum. Bana g\u00f6re entelekt\u00fcel yarat\u0131c\u0131, bir bi\u00e7imde yeni bilgi \u00fcreten ki\u015fidir.\u00a0<\/em>Yeni bir a\u015f\u0131lama y\u00f6ntemiyle elma a\u011fac\u0131n\u0131 daha verimli hale getirebilece\u011fini anlayan k\u00f6yl\u00fc, benim i\u00e7in bir entelekt\u00fceldir.\u00a0<\/em>\u00d6te yandan, \u00f6mr\u00fc boyunca Heidegger hakk\u0131nda ayn\u0131 dersi anlat\u0131p durmas\u0131 bir profes\u00f6r\u00fc entelekt\u00fcel yapmaya yetmez. Ele\u015ftirel yarat\u0131c\u0131l\u0131kta, yapt\u0131\u011f\u0131n\u0131 ele\u015ftirebilmek ve daha iyi yapman\u0131n yollar\u0131n\u0131 ke\u015ffetmek, entelekt\u00fcel i\u015flevin tek i\u015faretidir.\u201d diyor Umberto Eco\u2026<\/em>\u00a0<\/em><\/p>\n

Eco\u2019ya kar\u015f\u0131l\u0131k d\u00f6neminin \u00f6ne \u00e7\u0131kan ekonomi profes\u00f6rlerinden Paul Baran\u2019a g\u00f6re ise entelekt\u00fcellikte belirleyici \u00f6zellik, cesaret ve her ne olursa olsun hakikatten yana olma, yani ger\u00e7e\u011fi s\u00f6yleme arzusuna sahip olmak…<\/em><\/p>\n

\u201cGer\u00e7e\u011fi dile getirme arzusu, ayd\u0131n olman\u0131n ancak bir ko\u015fuludur. Ayd\u0131n denilen ki\u015fi, yapt\u0131\u011f\u0131 i\u015fin \u00f6z\u00fc ve esas\u0131 bak\u0131m\u0131ndan bir toplum ele\u015ftirmeni oldu\u011fu gibi, daha g\u00fczel, daha insanca ve daha akla uygun bir toplum d\u00fczenine giden yolu t\u0131kayan engellerin ne oldu\u011funu aray\u0131p bulmay\u0131, incelemeyi ve bunlar\u0131n a\u015f\u0131lmas\u0131n\u0131 kendisine dert edinmi\u015f kimsedir.\u201d der Baran da\u2026\u00a0<\/em>\u00a0<\/em><\/p>\n

Baran\u2019a g\u00f6re sadece \u201ckafa i\u015fi\u201d yapmas\u0131 ki\u015fiyi entelekt\u00fcel yapmaya yetmez. Halktan yana, ilerici bir \u015feyler yap\u0131yor ve s\u00f6yl\u00fcyor olmas\u0131 gerekir. Mesela kafas\u0131n\u0131 \u00e7al\u0131\u015ft\u0131r\u0131p gazl\u0131 i\u00e7ecek kategorisinde olan bir me\u015frubat\u0131n form\u00fcl\u00fcn\u00fc bulan bilim dahisi asl\u0131nda insanlara diyabet satt\u0131\u011f\u0131 i\u00e7in Baran\u2019a g\u00f6re bir entelekt\u00fcel de\u011fildir. Eco\u2019nun tan\u0131mlamas\u0131n\u0131 tamamlay\u0131c\u0131 nitelikte bir bak\u0131\u015f a\u00e7\u0131s\u0131 sunuyor Baran\u2026 \u0130ki b\u00fcy\u00fck ismin de ruhu \u015f\u00e2d olsun diyelim.<\/em>\u00a0<\/em><\/p>\n

Nihayetinde yaz\u0131n\u0131n ba\u015f\u0131ndan bu yana de\u011findi\u011fim\u00a0olmas\u0131 gereken, \u201c\u0130yilik yap iyilik bul\u201d d\u00fc\u015f\u00fcncesinden uzak, Immanuel Kant\u2019\u0131n i\u015faret etti\u011fi bak\u0131\u015f a\u00e7\u0131s\u0131ndan hareketle, insanlardaki mevcut\u00a0iyilik<\/strong>\u00a0iradesinde davran\u0131\u015flar\u0131m\u0131z\u0131 \u201cmenfaat g\u00f6zetmeksizin\u201d ve \u201ckar\u015f\u0131l\u0131k beklemeksizin\u201d ortaya koyman\u0131n \u00f6nemi ve fark\u0131ndal\u0131\u011f\u0131yla ya\u015famak\u2026 Yapt\u0131\u011f\u0131m\u0131z sosyal sorumluluklar\u0131n, kurumsal ve bireysel iyiliklerin g\u00fcn\u00fcn sonunda yerini bulmas\u0131 i\u00e7in i\u015fte tam da bunu ger\u00e7ekle\u015ftirebilmek gerekiyor.<\/em><\/p>\n

Aylin ONART
\nDevir Dergisi
\n<\/em>Ocak 2021<\/em><\/p>\n

(T\u00fcm yaz\u0131lar\u0131m\u0131 Spotify, Anchor, Google ve Apple Podcast’le Youtube kanal\u0131mdan sesimden dinleyebilirsiniz.)<\/em><\/p>\n

\"\"<\/a><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/p>\n

\u00a0<\/em><\/div>\n\n\n\n
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\u00a0–<\/span>\u00a0Daha Fazlas\u0131<\/a><\/div>\n<\/div>\n
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\u0130Y\u0130L\u0130K YAP \u0130Y\u0130L\u0130K BUL D\u0130YENLERDEN M\u0130S\u0130N\u0130Z? \u0130Y\u0130L\u0130K YAP \u0130Y\u0130L\u0130K BUL D\u0130YENLERDEN M\u0130S\u0130N\u0130Z? (Spotify Podcast’te sesimden dinlemek i\u00e7in ba\u015fl\u0131\u011f\u0131 t\u0131klayabilirsiniz.) Zor […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","hentry","category-makaleler-tr-makaleler-tr"],"_links":{"self":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=385"}],"version-history":[{"count":1,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":386,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/385\/revisions\/386"}],"wp:attachment":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}