{"id":375,"date":"2025-01-16T07:30:40","date_gmt":"2025-01-16T07:30:40","guid":{"rendered":"https:\/\/seal.ergucu.com\/?p=375"},"modified":"2025-01-16T07:30:40","modified_gmt":"2025-01-16T07:30:40","slug":"degisim-sureclerinde-hedefe-ulasmak","status":"publish","type":"post","link":"https:\/\/seal.ergucu.com\/?p=375","title":{"rendered":"DE\u011e\u0130\u015e\u0130M S\u00dcRE\u00c7LER\u0130NDE HEDEFE ULA\u015eMAK"},"content":{"rendered":"
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DE\u011e\u0130\u015e\u0130M S\u00dcRE\u00c7LER\u0130NDE HEDEFE ULA\u015eMAK<\/h2>\n

\"\"<\/strong><\/p>\n

DE\u011e\u0130\u015e\u0130M S\u00dcRE\u00c7LER\u0130NDE HEDEFE ULA\u015eMAK<\/a>
\n<\/strong>(Spotify Podcast’te sesimden dinlemek i\u00e7in ba\u015fl\u0131\u011f\u0131 t\u0131klayabilirsiniz.)<\/p>\n

K\u00fcresel salg\u0131n, sanayi 4.0 ile birlikte i\u015f yap\u0131\u015f \u015fekillerinde yava\u015f yava\u015f ya\u015fanan de\u011fi\u015fimi hemen her kurumun \u00f6n\u00fcne daha h\u0131zl\u0131 ve zorlayarak getirdi koydu, hatta tam tabiriyle dayatt\u0131. Sekt\u00f6rlerin hemen hepsi haz\u0131rl\u0131ks\u0131z yakalan\u0131p s\u00fcreci y\u00f6netmekte do\u011fal olarak zorland\u0131. \u00d6zellikle a\u011f\u0131rl\u0131kl\u0131 olarak veya tamamen dijital s\u00fcre\u00e7lere ta\u015f\u0131nan sekt\u00f6rlerden \u00f6ng\u00f6r\u00fcp de \u00f6nce davranm\u0131\u015f olanlar bu ge\u00e7i\u015fi daha kontroll\u00fc y\u00f6netirken, haz\u0131rl\u0131ks\u0131z yakalananlar i\u00e7inse bocalad\u0131klar\u0131 bir s\u00fcre\u00e7 oldu. Bu anlamda vizyoner liderli\u011fin \u00f6nemi de bir kez daha g\u00f6r\u00fcld\u00fc.<\/em><\/p>\n

Normal zamanlarda bile de\u011fi\u015fim veya d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerini ba\u015flatabilmek, kabul ettirmek zordur, k\u00fcresel salg\u0131nla dayat\u0131lan bu de\u011fi\u015fim kurumlara art\u0131k \u201c\u00e7evik ve esnek\u201d olma zaman\u0131n\u0131 da i\u015faret etti.<\/em><\/p>\n

De\u011fi\u015fim, kurumsal anlamda zor bir i\u015f olarak g\u00f6r\u00fcl\u00fcr, halbuki de\u011fi\u015fim i\u00e7in erken veya gecikmeden, zaman\u0131nda aksiyon al\u0131n\u0131r, k\u00f6\u015feli ve kat\u0131 bir tutum yerine esnek olunur, i\u015fe yarayan ve i\u015fe yaramayana dair mevcut durum do\u011fru tespit edilirse de\u011fi\u015fim, zor de\u011fildir. De\u011fi\u015fmek isteyen i\u00e7in d\u00f6n\u00fc\u015f\u00fcm ilk ad\u0131m. \u0130nanmak ve kurum i\u00e7indeki her bireyin s\u00fcrece dahil edilmesiyle, i\u015fe yaramayan paradigmalardan kurtulmakla ancak m\u00fcmk\u00fcnd\u00fcr. Zira \u00e7al\u0131\u015fanlar\u0131n hissedemedi\u011fi, i\u00e7inde yer almad\u0131\u011f\u0131 s\u00fcre\u00e7lere d\u00f6n\u00fc\u015f\u00fcm demek yanl\u0131\u015f olur. Tabi i\u015fin olmazsa olmaz\u0131 da bir vizyoner lider\u2026<\/em><\/p>\n

\"\"<\/em><\/p>\n

Zira s\u00fcreci y\u00f6netirken ne zaman-para-insan sermayesini bo\u015fa harcamak ne de \u00e7ok erken pes etmek gerekir. De\u011fi\u015fim s\u00fcrecinde esnek ve \u00e7eviklik ayn\u0131 zamanda planlanan uygulamalarda ortaya \u00e7\u0131kacak olas\u0131 yanl\u0131\u015flar\u0131 \u00e7ok ge\u00e7 olmadan ve mevcutta \u0131srar etmeden g\u00f6r\u00fcp, g\u00fcncellemeleri yapabilmek i\u00e7in de gereklidir. De\u011fi\u015fim s\u00fcrecinde planlanan i\u015flerin uygulanmas\u0131na dair yeterli zaman\u0131 ve deste\u011fi vermeden sab\u0131rs\u0131z davran\u0131p, vaktinden \u00f6nce pes etmek de hatad\u0131r. Dolay\u0131s\u0131yla \u201cazim ve uyarlanabilirlik\u201d de bir vizyoner d\u00f6n\u00fc\u015f\u00fcm liderinde olmas\u0131 gereken \u00f6zelliklerdendir. K\u0131saca de\u011fi\u015fim planlar\u0131, bilgi ve verilere dayanarak her daim \u015fekillendirilebilir olmal\u0131\u2026<\/em><\/p>\n

Elbette her s\u00fcre\u00e7 y\u00f6netilebilir de\u011fildir, her sonucu kontrol edebilmek m\u00fcmk\u00fcn de\u011fildir.
\n\u00d6ng\u00f6r\u00fclemeyen veya m\u00fccbir sebepler dedi\u011fimiz durumlar var. Ki biri de -d\u00fcnyada b\u00f6yle bir salg\u0131n ya\u015fanaca\u011f\u0131n\u0131n \u00f6ncesinde s\u00f6ylenmesine ve \u00fclkelere \u00f6denek ay\u0131rmalar\u0131 \u00f6nerilmesine ra\u011fmen- \u00fclkelerin, kurumlar\u0131n haz\u0131rl\u0131ks\u0131z yakaland\u0131\u011f\u0131 i\u00e7inde oldu\u011fumuz k\u00fcresel salg\u0131n\u2026
\nBu ve buna benzer \u00f6ng\u00f6r\u00fclemeyen s\u00fcre\u00e7leri de y\u00f6netebilmek amac\u0131yla\u00a0 sadece de\u011fi\u015fim s\u00fcrecinde de\u011fil, her zaman i\u00e7in olas\u0131 senaryolar\u0131 \u00f6ng\u00f6ren \u00e7e\u015fitli acil durum planlar\u0131na sahip olunmal\u0131\u2026 K\u00fcresel salg\u0131n da t\u00fcm d\u00fcnyada ilgili sekt\u00f6rlere de\u011fil, asl\u0131nda t\u00fcm sekt\u00f6rlere \u201cde\u011fi\u015fin\u201d,\u00a0 \u201cyeniye uyarlan\u0131n\u201d, \u201cesnek ve \u00e7evik olun\u201d diyor, de\u011fi\u015fimi dayat\u0131yor.<\/em><\/p>\n

\"\"<\/p>\n

De\u011fi\u015fen ko\u015fullara h\u0131zla uyum sa\u011flama yetene\u011fi de \u00e7eviklikte kar\u015f\u0131l\u0131k buluyor yani s\u00fcrekli olarak \u00f6\u011frenen ve de\u011fi\u015fen ger\u00e7ekleri b\u00fcnyesine adapte edenler s\u00fcreci hedef odakl\u0131 y\u00f6netiyor. Bu, kurumlar i\u00e7in oldu\u011fu kadar ayn\u0131 zamanda liderler i\u00e7in de ge\u00e7erli\u2026 Kurumlar\u0131n\u0131 de\u011fi\u015fim i\u00e7in tetikleyen liderlerin bazen g\u00f6remedi\u011fi nokta, kendilerinin de de\u011fi\u015fmesi gerekti\u011fi oluyor. Tetikledikleri de\u011fi\u015fimi eski yoldan y\u00fcr\u00fcyerek ger\u00e7ekle\u015ftirmeye \u00e7al\u0131\u015fmalar\u0131, yeniye eski g\u00fczergah \u00fczerinden gitmeleri\u2026 De\u011fi\u015fim lideri; liderlik etme, hedeflerini iletme, ekiplerini d\u00fczenleme, ba\u015fkalar\u0131n\u0131 etkileme, ilerlemeyi izlemeyle birlikte ba\u015far\u0131y\u0131 \u00f6l\u00e7melidir. \u00c7al\u0131\u015fanlar\u0131, m\u00fc\u015fterileri, tedarik\u00e7ileri ve temas etti\u011fi payda\u015flar\u0131 s\u00fcrece dahil ederek etkili bir ileti\u015fimle, t\u00fcm payda\u015flara uygulamalar\u0131n hissettirilmesiyle de\u011fi\u015fimi y\u00f6netmelidir.<\/em><\/p>\n

Salg\u0131n g\u00fcnleri deneyimi ve uzaktan \u00e7al\u0131\u015fman\u0131n devreye girmesi hatta uzun vadede uzaktan \u00e7al\u0131\u015fmada art\u0131\u015f beklenmesine ra\u011fmen, yar\u0131n\u0131n “i\u015f yerleri” her zamankinden daha fazla ekip \u00e7al\u0131\u015fmas\u0131 gerektirecek.\u00a0Liderlerin bu ger\u00e7e\u011fi benimsemesi ve kolayla\u015ft\u0131rmas\u0131 gerekir.\u00a0\u00a0<\/em><\/p>\n

“Thinking big with business transformation”<\/em>\u00a0isimli raporunda d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmek isteyen firmalar i\u00e7in yol g\u00f6sterici \u00f6neriler sunan Deloitte, etkili bir d\u00f6n\u00fc\u015f\u00fcm i\u00e7in 6 temel ba\u015fl\u0131k s\u0131ral\u0131yor: Stratejinizi g\u00fc\u00e7l\u00fc ifade edin, yeteneklere liderlik edin, de\u011ferlerden sapmadan de\u011ferlerle birlikte ilerleyin, d\u00f6n\u00fc\u015f\u00fcm\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fini sa\u011flay\u0131n, esnek ve \u00e7evik olun, d\u00f6n\u00fc\u015f\u00fcm liderinizi do\u011fru se\u00e7in, diyor.<\/em><\/p>\n

Her de\u011fi\u015fim bir d\u00f6ng\u00fcd\u00fcr. K\u00fcresel \u00f6l\u00e7ekte uygulanan de\u011fi\u015fim y\u00f6netimi modelinde ba\u015far\u0131ya ula\u015f\u0131lan \u201cperformans b\u00f6lgesinde\u201d uzun s\u00fcre kal\u0131nd\u0131\u011f\u0131nda ve bu b\u00f6lgenin art\u0131k modelin en ba\u015f\u0131nda yer alan \u201cstat\u00fcko b\u00f6lgesine\u201d d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcnde yeni bir de\u011fi\u015fim d\u00f6nemi zaman\u0131 gelmi\u015f demektir.<\/em><\/p>\n

\"\"\u00a0<\/em><\/p>\n

De\u011fi\u015fim y\u00f6netiminde, s\u00fcrecin ba\u015f\u0131nda olan vizyoner liderin do\u011fru se\u00e7ilmesi kilit noktad\u0131r. De\u011fi\u015fim e\u011frisinde stat\u00fcko b\u00f6lgesinde olan lider, ekibini her daim de\u011fi\u015fime haz\u0131rlamal\u0131, \u00e7\u00fcnk\u00fc de\u011fi\u015fim hep var olacak. Onun i\u00e7in d\u00f6ng\u00fc\u2026 De\u011fi\u015fim y\u00f6netimi modeline bakt\u0131\u011f\u0131m\u0131zda karma\u015fa b\u00f6lgesi, de\u011fi\u015fimin hen\u00fcz kabul edilmedi\u011fi b\u00f6lge. Bu b\u00f6lgede liderin yapmas\u0131 gereken ekibini iyi anlamak ve ekibi s\u00fcrecin i\u00e7ine dahil etmek. Etkili bir ileti\u015fimle hem de\u011fi\u015fimi hem mevcut durumu hem de yap\u0131lacaklar\u0131 belirleyip ekiple birlikte her s\u00fcrecin anla\u015f\u0131l\u0131r olmas\u0131n\u0131 sa\u011flamak. Adaptasyon b\u00f6lgesinde ise de\u011fi\u015fim kabul edilmi\u015ftir ancak ekip yorgundur. Lider, ekibin motivasyonunu sa\u011flamal\u0131, de\u011fi\u015fim hedefine ilerlemek i\u00e7in ekipten taahh\u00fct istemeli ve ekibi g\u00fc\u00e7lendirici taahh\u00fct vermeli, b\u00f6ylelikle sadakati sa\u011flamal\u0131d\u0131r. Ve nihayetinde performans b\u00f6lgesi, ba\u015far\u0131n\u0131n ve de\u011fi\u015fim i\u00e7in istenen hedefin yakaland\u0131\u011f\u0131 b\u00f6lgedir. Yani eski i\u015f yap\u0131\u015f \u015feklinden yeni i\u015f yap\u0131\u015f \u015fekline ge\u00e7i\u015fin sa\u011fland\u0131\u011f\u0131, motivasyonun, moralin y\u00fcksek oldu\u011fu b\u00f6lge\u2026 Var\u0131lan bu noktay\u0131 ve nas\u0131l gelindi\u011fini de\u011ferlendiren bir geribildirim al\u0131narak yeni vizyonla art\u0131k bir sonraki de\u011fi\u015fim d\u00f6ng\u00fcs\u00fcne haz\u0131rlanmal\u0131\u2026<\/em><\/p>\n

K\u00fcresel salg\u0131n d\u00f6nemi devaml\u0131l\u0131\u011f\u0131yla \u015firketler i\u00e7in uzun vadede y\u00f6netilmesi gerekecek bir de\u011fi\u015fimi beraberinde getiriyor. \u00c7al\u0131\u015fanlar\u0131n\u0131, m\u00fc\u015fterilerini ve tedarik\u00e7ilerini sa\u011fl\u0131kl\u0131 tutma konusunda endi\u015felenmenin yan\u0131 s\u0131ra, di\u011fer operasyonel ve finansal zorluklarla, durmu\u015f tedarik zincirleri ve d\u00fc\u015fen sat\u0131\u015flarla da u\u011fra\u015fmak zorunda kalan \u015firketlerin de\u011fi\u015fime uyarlanabilir olmas\u0131 esneklik ve \u00e7eviklikleriyle do\u011fru orant\u0131l\u0131 geli\u015fecektir. H\u0131zl\u0131 ve adapte olanlar i\u015f yap\u0131\u015f \u015fekillerinin art\u0131k eskisi gibi olmayaca\u011f\u0131n\u0131 idrak ederek, de\u011fi\u015fim planlar\u0131n\u0131 devreye sokmak i\u00e7in d\u00fc\u011fmeye \u00e7oktan bast\u0131 bile\u2026<\/em><\/p>\n

\"\"<\/p>\n

Uzun s\u00fcrece\u011fi anla\u015f\u0131lan k\u00fcresel salg\u0131n s\u00fcrecinde, sosyal mesafeyle birlikte esnek \u00e7al\u0131\u015fma d\u00fczeni art\u0131\u015f g\u00f6stererek, uzaktan \u00e7al\u0131\u015fman\u0131n zamanla bir\u00e7ok sekt\u00f6r i\u00e7in art\u0131k norm olaca\u011f\u0131 bekleniyor. Bir\u00e7ok \u015firket i\u00e7in \u00f6\u011frenme d\u00f6nemi olan salg\u0131n s\u00fcreci, b\u00f6lgesel kapanmalarla etkilenen talep ve tedarik zincirinde operasyonel \u00e7evikli\u011fi geli\u015ftirme ihtiyac\u0131 duyulmas\u0131na ve dolay\u0131s\u0131yla \u015firketlerin k\u00fcresel mevcudiyeti geli\u015ftirmeye y\u00f6nelece\u011fine i\u015faret ediyor.
\nKeza otomasyon, algoritmalar ve yapay zekan\u0131n kullan\u0131m\u0131nda da h\u0131zl\u0131 bir art\u0131\u015f olmas\u0131 ka\u00e7\u0131n\u0131lmaz. Ve \u015firketlerin nas\u0131l y\u00f6netilece\u011fi, \u00e7al\u0131\u015fanlar\u0131n \u00fcretkenli\u011finde b\u00fcy\u00fck rol oynayaca\u011f\u0131 i\u00e7in etkili, d\u00f6n\u00fc\u015f\u00fcmc\u00fc, vizyoner liderlik geli\u015ftirilmesi ve i\u015f tatmini \u00e7evreleyen k\u00fclt\u00fcrlerin benimsenmesi sa\u011flanacakt\u0131r.<\/em><\/p>\n

Hayat\u0131n her a\u015famas\u0131nda de\u011fi\u015fim bir d\u00f6ng\u00fcd\u00fcr ve d\u00f6n\u00fc\u015f\u00fcm\u00fcn ilk ad\u0131m\u0131d\u0131r. D\u00f6n\u00fc\u015f\u00fcmse eski ve i\u015fe yaramaz olanlar\u0131 ay\u0131rt ederek b\u0131rakmay\u0131, vizyoner lider se\u00e7ebilmeyi ve \u00e7al\u0131\u015fanlarla de\u011fi\u015fim yolunu azim ve uyumla birlikte y\u00fcr\u00fcyebilmeyi gerekli k\u0131lar.<\/em><\/p>\n

Aylin ONART
\n<\/em>Devir Dergisi
\n<\/em>A\u011fustos 2020<\/em><\/p>\n

 <\/p>\n

(T\u00fcm yaz\u0131lar\u0131m\u0131 Spotify, Google ve Apple Podcast’te sesimden dinleyebilirsiniz.)<\/em><\/p>\n

\"\"<\/a><\/p>\n

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\u00a0–<\/span>\u00a0Daha Fazlas\u0131<\/a><\/div>\n<\/div>\n
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DE\u011e\u0130\u015e\u0130M S\u00dcRE\u00c7LER\u0130NDE HEDEFE ULA\u015eMAK DE\u011e\u0130\u015e\u0130M S\u00dcRE\u00c7LER\u0130NDE HEDEFE ULA\u015eMAK (Spotify Podcast’te sesimden dinlemek i\u00e7in ba\u015fl\u0131\u011f\u0131 t\u0131klayabilirsiniz.) K\u00fcresel salg\u0131n, sanayi 4.0 ile […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[],"class_list":["post-375","post","type-post","status-publish","format-standard","hentry","category-makaleler-tr-makaleler-tr"],"_links":{"self":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=375"}],"version-history":[{"count":1,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/375\/revisions"}],"predecessor-version":[{"id":376,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/375\/revisions\/376"}],"wp:attachment":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}