{"id":369,"date":"2025-01-16T07:26:12","date_gmt":"2025-01-16T07:26:12","guid":{"rendered":"https:\/\/seal.ergucu.com\/?p=369"},"modified":"2025-01-16T07:26:12","modified_gmt":"2025-01-16T07:26:12","slug":"yeni-donemde-degisimi-ve-iletisimi-yonetmek","status":"publish","type":"post","link":"https:\/\/seal.ergucu.com\/?p=369","title":{"rendered":"YEN\u0130 D\u00d6NEMDE DE\u011e\u0130\u015e\u0130M\u0130 VE \u0130LET\u0130\u015e\u0130M\u0130 Y\u00d6NETMEK"},"content":{"rendered":"
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YEN\u0130 D\u00d6NEMDE DE\u011e\u0130\u015e\u0130M\u0130 VE \u0130LET\u0130\u015e\u0130M\u0130 Y\u00d6NETMEK<\/h2>\n

\"\"<\/strong><\/p>\n

YEN\u0130 D\u00d6NEMDE DE\u011e\u0130\u015e\u0130M\u0130 VE \u0130LET\u0130\u015e\u0130M\u0130 Y\u00d6NETMEK<\/a>
\n<\/em>(Spotify Podcast’te sesimden dinlemek i\u00e7in ba\u015fl\u0131\u011f\u0131 t\u0131klayabilirsiniz.)<\/p>\n

Salg\u0131nla birlikte seyrek kullan\u0131lan\u00a0\u201cyeni normal\u201d<\/strong>\u00a0dillere pelesenk oldu. Salg\u0131n s\u00fcreci ve sonras\u0131 nas\u0131l olacak, nereden ba\u015flayacak derken yava\u015f yava\u015f hareketlenme ba\u015flad\u0131.
\nPeyderpey a\u00e7\u0131lmalar \u00e7o\u011fu \u00fclkede erken g\u00f6r\u00fcl\u00fcrken, bilim ile merkezi y\u00f6netimler aras\u0131ndaki farkl\u0131 anlay\u0131\u015f da iyiden iyiye ortaya \u00e7\u0131kt\u0131. Tedbirli ve temkinli hareket edilmesini \u00f6neren bilim kurullar\u0131, salg\u0131n\u0131n k\u0131r\u0131lmas\u0131 ve t\u0131rman\u0131\u015f e\u011frisinin ezilmesi y\u00f6n\u00fcnde cansipar\u00e2ne bir \u015fekilde u\u011fra\u015f veriyor. \u00dclke y\u00f6netimleriyse ekonomilerini kurtarmak i\u00e7in\u2026
\nNitekim\u00a0G-20<\/strong>\u00a0zirvesinde de bu durumun de\u011fi\u015fmedi\u011fini g\u00f6rd\u00fck. D\u00fcnya \u00fczerinde kitleleri etkileyen bir salg\u0131n s\u00fcreci dahi, kapitalizmin devam\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n \u00f6n\u00fcne ge\u00e7emedi, G-20 g\u00f6r\u00fc\u015fmeleri salg\u0131ndan ziyade bu y\u00f6nde \u015fekillendi.<\/em><\/p>\n

Yeni d\u00f6nemi 4 kuralla ya\u015fayaca\u011f\u0131m\u0131z art\u0131k a\u015fikar; kalabal\u0131k olu\u015fturmama, maske takma, fiziksel mesafeyi koruma ve hijyene uyma\u2026 Ta ki a\u015f\u0131 veya koronavir\u00fcse kar\u015f\u0131 etkili bir ila\u00e7 bulunana dek bu d\u00f6rt kural hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131\u2026<\/em><\/p>\n

\u0130ster\u00a0\u201cyeni d\u00fcnya d\u00fczeni\u201d<\/strong>\u00a0istersek\u00a0\u201cyeni normal\u201d<\/strong>\u00a0diyelim her d\u00f6nem \u00f6nemli olan\u00a0ileti\u015fim y\u00f6netimi<\/strong>\u00a0bu yeni d\u00f6nemde \u015f\u00fcphesiz \u00e7ok daha \u00f6nemli, \u00e7ok daha kritik\u2026 Kriz s\u00fcre\u00e7leri profesyonelce y\u00f6netilemedi\u011finde sorunlar yuma\u011f\u0131na d\u00f6n\u00fc\u015f\u00fcyor, kendi ba\u015f\u0131na bir kaosa ve \u00e7\u0131kmaza s\u00fcr\u00fckleniyor. Nitekim salg\u0131n s\u00fcreci \u00fclkelerin bu konudaki hakimiyetsizli\u011fini ve haz\u0131rl\u0131ks\u0131zl\u0131\u011f\u0131n\u0131 \u00e7ok net ortaya koydu, krizin nas\u0131l y\u00f6netilemedi\u011fini an be an g\u00f6sterdi, hala da takip ediyoruz. Amerika ve Avrupa\u2019da \u00fclke vatanda\u015flar\u0131 sa\u011fl\u0131\u011f\u0131n bir\u00a0\u201chak\u201d<\/strong>\u00a0olmaktan ziyade bir\u00a0\u201cayr\u0131cal\u0131k\u201d<\/strong>\u00a0oldu\u011funu g\u00f6rmekle kalmad\u0131 bizzat ya\u015fad\u0131.\u00a0\u00a0<\/em><\/p>\n

Dolay\u0131s\u0131yla y\u0131llard\u0131r \u0131srarla \u00fczerinde durdu\u011fumuz\u00a0\u201cdo\u011fru bilgi ile ileti\u015fimin\u201d<\/strong>\u00a0\u00f6nemi de iyiden iyiye anla\u015f\u0131lm\u0131\u015f oldu. \u00a0Zira salg\u0131n esnas\u0131nda kaosa d\u00f6n\u00fc\u015fen kriz s\u00fcrecini\u00a0\u201cya\u015fayarak \u00f6\u011frenen\u201d<\/strong>\u00a0ve hatta\u00a0\u201chayatlar\u0131yla \u00f6deyen\u201d<\/strong>\u00a0\u00fclke vatanda\u015flar\u0131n\u0131 \u201cparlak ba\u015far\u0131 hikayesi\u201d alg\u0131lar\u0131yla yan\u0131ltma perdesi de bir anda ortadan kalkt\u0131.\u00a0Hakikat \u00f6tesinin<\/strong>\u00a0(post truth) g\u00fcn\u00fcm\u00fczde\u00a0\u201cyalan\u201d<\/strong>\u00a0olarak kar\u015f\u0131l\u0131k buldu\u011fu ve bu buldu\u011fu kar\u015f\u0131l\u0131k ekseninde toplumlara enjekte edildi\u011fi bir d\u00f6nem, hakikatle y\u00fczle\u015filen d\u00f6neme evrildi.<\/em><\/p>\n

\"\"<\/p>\n

Bu durum, \u00fclkeler i\u00e7in de kurumlar i\u00e7in de bireyler i\u00e7in de ayn\u0131 \u015fekilde ge\u00e7erli\u2026 Sahici, \u015feffaf, d\u00fcr\u00fcst ve e\u015f zamanl\u0131 payla\u015f\u0131mla yap\u0131lmayan, kez\u00e2 \u201ckendi inan\u0131p hayat\u0131na dahil etmedi\u011fi bilgiyi, \u00fcr\u00fcn\u00fc, ya\u015fam \u015feklini reklam unsuru olarak kullanan, kurum ve bireylerin inand\u0131r\u0131c\u0131l\u0131\u011f\u0131n\u0131n daha fazla sorgulanaca\u011f\u0131 bir d\u00f6nem\u2026<\/p>\n

Elbette salg\u0131nla birlikte ya\u015famaya ba\u015flad\u0131\u011f\u0131m\u0131z \u201cyeni normal\u201d d\u00fczende yapt\u0131klar\u0131m\u0131z ve tercihlerimiz gelecek g\u00fcnlerin \u015fekillenmesine temel olu\u015fturacak. Bunun fark\u0131nda olmal\u0131 ve neyi\/kimi y\u00fcceltti\u011fimize, neye\/kime de\u011fer verdi\u011fimize dikkat etmeliyiz. Hele ki son y\u0131llarda toplumlara kesintisiz pompalanan ve s\u00fcrekli ba\u015far\u0131ya mahkummu\u015f gibi sunulan hep birinci olmaya, lider olmaya, zirveye, hep bir ba\u015far\u0131 hikayesine, \u00f6d\u00fcle endeksli yakla\u015f\u0131mlar; olumlu\/olumsuz her \u015feyin sebebini bireye ba\u011flayan ve bireyin\u00a0\u201cyetersiz hissettirilmesi\u201d<\/strong>\u00a0\u00fczerine pazarlanan ya\u015fam \u015fekilleri, \u00fcr\u00fcnler, kitaplar, reklamlar, s\u00f6zde geli\u015ftirenine ba\u011f\u0131ml\u0131 ki\u015fisel geli\u015fimlerle \u015fekillendirilen toplumlarda se\u00e7imlerimizi daha da dikkatli yapmal\u0131y\u0131z. D\u00f6nem ki\u015filerin bireyselliklerini ve kendi yaln\u0131zl\u0131klar\u0131n\u0131 ke\u015ffetme ve kendi yeteneklerine odaklanmaya dair bireysel bir yeniden yap\u0131lanma d\u00f6nemi ayn\u0131 zamanda\u2026\u00a0\u00a0<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em><\/p>\n

Ancak \u015fu da bir ger\u00e7ek ki, salg\u0131n s\u00fcrecinde toplumlar\u0131n hakikate uyan\u0131\u015f\u0131 sonucunda k\u0131r\u0131lan t\u00fcketim patolojisinin getirece\u011fi de\u011fi\u015fime ve bu de\u011fi\u015fimi y\u00f6netmeye \u00fclkeler, kurumlar ve bireyler acaba ne kadar haz\u0131r?<\/em><\/p>\n

Salg\u0131n sonras\u0131 perakende sekt\u00f6r\u00fcn\u00fcn k\u0131r\u0131lan t\u00fcketim patolojisi sonucu k\u0131sa zaman i\u00e7erisinde tamamen e-ticaret ve cadde ma\u011fazalar\u0131na ge\u00e7i\u015fiyle AVM devrinin de bitece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor \u00f6rne\u011fin\u2026 ABD\u2019de 2021 sonuna kadar AVM\u2019lerde yer alan ma\u011fazalar\u0131n yar\u0131dan fazlas\u0131n\u0131n kapanaca\u011f\u0131 belirtiliyor. UPS taraf\u0131ndan yap\u0131lan ba\u015fka bir a\u00e7\u0131klamada ise, 2025 sonuna kadar 100 bin ma\u011fazan\u0131n kal\u0131c\u0131 olarak kapanaca\u011f\u0131na i\u015faret ediliyor.
\n\u00c7evre sorunlar\u0131, iklim de\u011fi\u015fikli\u011fi, k\u00fcresel \u0131s\u0131nma, dijitalizm ve ekonomik de\u011fi\u015fim, gerek toplumlar\u0131 gerek demokrasileri ve \u00fclkeleri hangi eksene ta\u015f\u0131yacak \u015fimdiden kestirebilmek ve net konu\u015fmak g\u00fc\u00e7, ancak d\u00fcnyan\u0131n \u00e7ok b\u00fcy\u00fck bir de\u011fi\u015fime u\u011frayacakm\u0131\u015f gibi \u00fctopik de\u011ferlendirmelerden ziyade ya\u015fanan mevcut durumun, toplumlar\u0131n ihtiya\u00e7lar\u0131na nas\u0131l kesintisiz ve h\u0131zla cevap verebilir hale gelece\u011fini iyi g\u00f6rerek ve iyi okuyarak aksiyonlar\u0131
\n\u201cetik de\u011ferlerden tavizsiz\u201d<\/strong>\u00a0haz\u0131rlamakta fayda var.
\nTabi \u00e7evreye, iklim de\u011fi\u015fikli\u011fine duyarl\u0131 politikalar\u0131 da bu etik de\u011ferler kapsam\u0131nda haz\u0131rlanacak aksiyonlara dahil ederek, y\u00f6netimlerde bu ama\u00e7la bir ba\u011f\u0131ms\u0131z y\u00f6netim kurulu \u00fcyesine yer verilerek realiteye g\u00f6re yeni normali planlamakta fayda var.<\/em><\/p>\n

Kriz y\u00f6netimlerinde en kritik noktan\u0131n do\u011fru bilgi payla\u015f\u0131m\u0131 oldu\u011funu herkes bilir ancak uygulamaya gelince durum de\u011fi\u015fir. Kriz elbette ki ger\u00e7ekler \u00fczerinden y\u00f6netilir, kendi isteklerimiz \u00fczerinden de\u011fil… Durum neyse onu yans\u0131tmak ve h\u0131zla telafi etmek zorunday\u0131z. Kriz s\u00fcre\u00e7lerini kendi istedi\u011fimiz tabloyu olu\u015fturmak amac\u0131yla ger\u00e7eklerden uzakla\u015ft\u0131r\u0131p makyajlay\u0131p sunamay\u0131z. Do\u011fru bilgiyi e\u011fip b\u00fckemeyiz, saklayamay\u0131z. Aksi durumda krizi \u00e7\u00f6z\u00fcmlemek yerine kaosa ve \u00e7\u0131kmaza s\u00fcr\u00fcklemi\u015f oluruz, geri teper. Ve y\u0131llarca olu\u015fturmaya ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flanmaya \u00e7al\u0131\u015f\u0131lan \u00a0en \u00f6nemli\u00a0\u201csermaye ve rekabet g\u00fcc\u00fc\u201d<\/strong>\u00a0olan\u00a0\u201citibar\u201d<\/strong>\u00a0ve\u00a0\u201cg\u00fcven\u201d<\/strong>\u00a0de an\u0131nda yerle yeksan olur.<\/em><\/p>\n

\"\"<\/em><\/p>\n

Yeniden yava\u015f yava\u015f a\u00e7\u0131lmaya gitmeden \u00f6nce kurumlar, mutlaka bir stratejik plan do\u011frultusunda normale ge\u00e7i\u015f a\u015famalar\u0131n\u0131 hayata ge\u00e7irmeli\u2026 Hemen hemen t\u00fcm d\u00fcnyay\u0131 etkileyen b\u00f6ylesi geni\u015f \u00f6l\u00e7ekteki salg\u0131n s\u00fcrecinde yeni bir end\u00fcstriyel alana a\u00e7\u0131lan sekt\u00f6rlerin ayn\u0131 anda hepsine uyan, tek bir ileti\u015fim stratejisi elbette olamaz. Bu noktada ileti\u015fimcilere \u00f6nemli g\u00f6revler d\u00fc\u015f\u00fcyor; \u00e7al\u0131\u015fanlara, m\u00fc\u015fterilere ve di\u011fer payda\u015flara yeni normale dair aksiyonlar\u0131, politikalar\u0131 ve ileti\u015fim s\u00fcre\u00e7lerini kesintisiz bir ileti\u015fimle anlatmak ve aktarmak.<\/em><\/p>\n

Ko\u015fullar normal zamanlardan \u00e7ok farkl\u0131 olsa da, her zamanki ileti\u015fim kurallar\u0131 hala ge\u00e7erli. D\u00fcr\u00fcst ve net olmal\u0131, \u00e7al\u0131\u015fanlar, m\u00fc\u015fteriler ve i\u015f ortaklar\u0131 i\u00e7in \u00f6ncelikli olarak \u00a0g\u00fcven verici empatik bir anlay\u0131\u015fla, ne yap\u0131ld\u0131\u011f\u0131na dair s\u00fcrekli bir ileti\u015fimle bilgi payla\u015f\u0131m\u0131nda bulunmal\u0131.
\nBu noktada konu\u015ftu\u011fumuz kadar da dinlememiz gerekti\u011fini unutmamal\u0131y\u0131z, zira aksayan veya talep edilenleri, memnuniyetleri de ancak dinleyerek duyabiliriz. Bilmiyorsak,\u00a0 bilmedi\u011finizi s\u00f6ylemekten korkmay\u0131n, zira s\u00fcre\u00e7 zaten do\u011fas\u0131 gere\u011fi bir bilinmezlik ve belirsizlik nehrinde ak\u0131yor ve hepimizin bilmedi\u011fi ve kestiremedi\u011fi \u00e7ok \u015fey var \u015fu an.<\/em><\/p>\n

Mekanlar\u0131 yeniden a\u00e7mak i\u00e7in bir tarih duyurmadan \u00f6nce \u00e7al\u0131\u015fanlarla ileti\u015fime ge\u00e7ilmeli ve ayr\u0131nt\u0131l\u0131 bir g\u00fcvenlik plan\u0131 verilmelidir.\u00a0<\/em>\u00a0<\/em><\/p>\n

\u00c7al\u0131\u015fanlar, m\u00fc\u015fteriler, t\u00fcketiciler, tedarik\u00e7iler ve di\u011fer kilit payda\u015flar aras\u0131nda g\u00fcven uyand\u0131ran \u00e7al\u0131\u015fmalar, kurumun insanlar\u0131n sa\u011fl\u0131\u011f\u0131 ve g\u00fcvenli\u011fini korumak i\u00e7in m\u00fcmk\u00fcn olan her \u015feyi yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcp hissetmelerini sa\u011flamak ve bunu uygulamalarla g\u00f6stermek \u00fczerinde temellendirilmelidir.<\/em>\u00a0<\/em><\/p>\n

Normalli\u011fe d\u00f6n\u00fc\u015f, hangi alanlar\u0131n a\u00e7\u0131k oldu\u011funa bak\u0131lmaks\u0131z\u0131n hemen ger\u00e7ekle\u015fecek gibi g\u00f6r\u00fcnm\u00fcyor, insanlar\u0131n sadece\u00a0\u201cnormal\u201d<\/strong>\u00a0rutinlerini ger\u00e7ekle\u015ftirmeleri, kendilerini ger\u00e7ekten rahat hissetmeleri epey zaman alacak\u2026<\/em>\u00a0<\/em><\/p>\n

Kurumlar\u0131n, \u00f6zellikle temizlik, g\u00fcvenlik ve dezenfeksiyon prosed\u00fcrleri konusunda ayr\u0131nt\u0131lar\u0131 ve ger\u00e7ekleri birebir iletmeleri ve g\u00fcven vermeleri \u00e7ok \u00f6nemli\u2026 M\u00fc\u015fteriler, hijyen uygulamalar\u0131n\u0131z\u0131; \u201cne temizledi\u011finizi, ne zaman temizledi\u011finizi, temizlemek i\u00e7in ne kulland\u0131\u011f\u0131n\u0131z\u0131 ve ne s\u0131kl\u0131kta kulland\u0131\u011f\u0131n\u0131z\u0131\u201d bilmek isteyeceklerdir.<\/em><\/p>\n

\u00c7al\u0131\u015fanlar\u0131n m\u00fc\u015fteri sorular\u0131na\u00a0\u201cdo\u011fru bilgiyle\u201d<\/strong>\u00a0yani \u201cger\u00e7eklerle\u201d cevap vermeleri konusunda e\u011fitim almas\u0131 g\u00fcven olu\u015fturmada \u00e7ok \u00f6nemli.\u00a0Her zaman oldu\u011fu gibi bu s\u00fcre\u00e7te de m\u00fc\u015fteriler \u00f6zen ve empati ile davranan kurum ve markalar\u0131 hat\u0131rlayacakt\u0131r.\u00a0\u00c7al\u0131\u015fanlar, kurum olarak ne yapt\u0131\u011f\u0131n\u0131za inanmazsa, etkile\u015fimde bulunduklar\u0131 m\u00fc\u015fteriler, tedarik\u00e7iler dahil herkes bu \u015f\u00fcpheci yakla\u015f\u0131mlar\u0131n\u0131 hissedecek ve olumsuz etkilenecektir. \u00c7al\u0131\u015fanlar\u0131n rahat ve ne yapt\u0131klar\u0131n\u0131n fark\u0131nda olduklar\u0131ndan emin olmal\u0131.\u00a0<\/em><\/p>\n

Her \u015feyden \u00f6nce, t\u00fcm ileti\u015fim planlar\u0131n\u0131n\u00a0\u201c<\/strong><\/em>empati<\/em><\/strong>\u201d<\/strong>\u00a0ile o<\/em>lu\u015fturulmas\u0131 gerekti\u011fini unutmay\u0131n.\u00a0Her payda\u015f\u0131n farkl\u0131 endi\u015feleri ve bak\u0131\u015f a\u00e7\u0131lar\u0131 olacakt\u0131r.\u00a0 Kurumlar\u0131n, her bireye nas\u0131l davrand\u0131\u011f\u0131 ve yeniden a\u00e7\u0131lmas\u0131n\u0131 nas\u0131l y\u00f6netti\u011finin kamuya a\u00e7\u0131k hale gelece\u011fi ve kal\u0131c\u0131 bir etkisi olaca\u011f\u0131 gibi; \u201c\u015feffaf,\u00a0d\u00fcr\u00fcst<\/strong>\u00a0ve\u00a0zaman\u0131nda\u201d<\/strong>\u00a0bilgi payla\u015f\u0131m\u0131yla birlikte ayn\u0131 zamanda bilgeli\u011fe de ihtiya\u00e7lar\u0131 var.<\/em><\/p>\n

\"\"<\/em><\/p>\n

\u0130\u015fsizlikten sa\u011fl\u0131k ve hijyen kayg\u0131lar\u0131na, ailelerinin durumuna kadar say\u0131s\u0131z zorlukla kar\u015f\u0131la\u015fan ki\u015filerle ileti\u015fimde olundu\u011fu unutulmadan, rahatlama, g\u00fc\u00e7lendirme ve y\u00f6nlendirme g\u00fcc\u00fcne sahip konu\u015fmalarla g\u00fcven tazelenmeli…<\/em><\/p>\n

Milyonlarca insan\u0131n i\u015fsiz kalma s\u00fcreci, yapay zeka ve robotlarla birlikte zaten\u00a0end\u00fcstri 4.0<\/strong>\u00a0g\u00fcndeme girdi\u011fi g\u00fcnden bu yana \u00f6n g\u00f6r\u00fcl\u00fcyordu, salg\u0131nla birlikte uygulamalar\u0131n\u0131 da g\u00f6rmeye ba\u015fl\u0131yoruz, \u00f6zellikle bu d\u00f6nem i\u015ften \u00e7\u0131karma ve i\u015fe al\u0131m s\u00fcre\u00e7leri hassasiyetle ele al\u0131nmal\u0131\u2026<\/em><\/p>\n

Airbnb\u2019nin i\u015ften \u00e7\u0131karma uygulamas\u0131na dair s\u00fcre\u00e7 y\u00f6netimi, belki de di\u011fer kurumlar taraf\u0131ndan bir model olarak al\u0131nacakt\u0131r. Zira koronavir\u00fcs\u00fcn payla\u015f\u0131m ekonomilerini tehdit etti\u011fi \u015firketlerden biri olan Airbnb, seyahat anlay\u0131\u015f\u0131n\u0131n ve al\u0131\u015fkanl\u0131klar\u0131n\u0131n tamamen de\u011fi\u015fmesini beklediklerini belirterek 7500 \u00e7al\u0131\u015fan\u0131ndan 1900\u2019\u00fcn\u00fc i\u015ften \u00e7\u0131kard\u0131. \u0130\u015ften \u00e7\u0131karma s\u00fcrecinde \u015firketinden ayr\u0131lanlardan olu\u015fan bir dizin haz\u0131rlay\u0131p internet ortam\u0131nda yay\u0131nlayan ve
\ni\u015fe al\u0131m s\u00fcreci<\/strong>\u00a0i\u00e7inde olan \u015firketlere \u00f6zellikle \u015firketinden \u00e7\u0131kar\u0131lan ki\u015fileri tavsiye eden Airbnb bu yakla\u015f\u0131m\u0131n\u0131; \u201cAirbnb\u2019den ayr\u0131lan harika insanlar var ve eminim di\u011fer \u015firketler de onlar\u0131, bizler kadar sevip be\u011fenecek .\u201d mesaj\u0131yla duyurdu. Bu yaz\u0131y\u0131 haz\u0131rlarken portal\u0131 250 bin ki\u015finin ziyaret etti\u011fi de kaydedilmi\u015fti. Tabi i\u015ften \u00e7\u0131kar\u0131lanlar te\u015fekk\u00fcrlerini ifade eden payla\u015f\u0131mlarla bir an da sosyal medya hesaplar\u0131ndan Airbnb itibar\u0131na art\u0131 de\u011fer katan bir kar\u015f\u0131l\u0131kla cevap vererek, birer\u00a0marka el\u00e7ilerine<\/strong>\u00a0d\u00f6n\u00fc\u015ft\u00fcler. \u0130\u015f f\u0131rsatlar\u0131 i\u00e7in sosyal medya,\u00a0<\/em>\u015fu anda eski Airbnb \u00e7al\u0131\u015fanlar\u0131n\u0131n portal\u0131 \u00fczerinden geni\u015f bir a\u011f arac\u0131 oldu.<\/em><\/p>\n

Kriz s\u00fcrecinde\u00a0marka itibar\u0131n\u0131<\/strong>\u00a0korumak, en \u00f6nemli sermaye ve rekabet g\u00fcc\u00fc olan\u00a0kurum itibar\u0131na<\/strong>\u00a0zarar vermemek ve hatta bir ad\u0131m \u00f6teye ta\u015f\u0131mak\u2026 \u015eefkatli, destekleyici, \u015feffaf ve empatik yakla\u015f\u0131m ve dil kullanarak ve tabi bu insan odakl\u0131 yakla\u015f\u0131m\u0131 \u00e7al\u0131\u015fanlar, m\u00fc\u015fteriler ve t\u00fcm payda\u015flara uygulamalarla g\u00f6stermek, hissettirmek\u2026 \u0130\u015fte d\u00f6nemin en \u00f6nemli mottolar\u0131ndan biri\u2026\u00a0<\/em>\u00a0<\/em><\/p>\n

Airbnb y\u00f6netimi, son derece zorlu bir s\u00fcre\u00e7 olan i\u015ften \u00e7\u0131karma s\u00fcrecine bamba\u015fka bir boyut kazand\u0131rd\u0131, \u00e7al\u0131\u015fanlara bu s\u00fcre\u00e7te sayg\u0131 ve nezaketle nas\u0131l hitap edilece\u011fini de g\u00f6stermi\u015f oldu. \u0130yi bir \u00f6rnek\u2026\u00a0<\/em>\u00a0<\/em><\/p>\n

Bu d\u00f6nem bizlere daha bir\u00e7ok olumlu veya olumsuz yakla\u015f\u0131mlar\u0131 g\u00f6sterecektir. Dedi\u011fim gibi s\u00fcre\u00e7 i\u00e7erisindeki tercihlerimiz, se\u00e7imlerimiz ve yapt\u0131klar\u0131m\u0131z gelece\u011fi \u015fekillendirecek.
\n\u0130yili\u011fi ve dayan\u0131\u015fmay\u0131 y\u00fcceltirsek iyilik, k\u00f6t\u00fcl\u00fc\u011f\u00fc y\u00fcceltirsek k\u00f6t\u00fcl\u00fck \u00f6ne \u00e7\u0131kacak.<\/em><\/p>\n

Aylin ONART
\nMay\u0131s 2020
\nDevir Dergisi<\/em><\/p>\n

(T\u00fcm yaz\u0131lar\u0131m\u0131 Spotify, Google ve Apple Podcast’te sesimden dinleyebilirsiniz.)<\/em><\/p>\n

\"\"<\/a><\/p>\n

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<\/div>\n
\n

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\u00a0–<\/span>\u00a0Daha Fazlas\u0131<\/a><\/div>\n<\/div>\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"

YEN\u0130 D\u00d6NEMDE DE\u011e\u0130\u015e\u0130M\u0130 VE \u0130LET\u0130\u015e\u0130M\u0130 Y\u00d6NETMEK YEN\u0130 D\u00d6NEMDE DE\u011e\u0130\u015e\u0130M\u0130 VE \u0130LET\u0130\u015e\u0130M\u0130 Y\u00d6NETMEK (Spotify Podcast’te sesimden dinlemek i\u00e7in ba\u015fl\u0131\u011f\u0131 t\u0131klayabilirsiniz.) Salg\u0131nla […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","hentry","category-makaleler-tr-makaleler-tr"],"_links":{"self":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=369"}],"version-history":[{"count":1,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":370,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/369\/revisions\/370"}],"wp:attachment":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}