{"id":367,"date":"2025-01-16T07:24:47","date_gmt":"2025-01-16T07:24:47","guid":{"rendered":"https:\/\/seal.ergucu.com\/?p=367"},"modified":"2025-01-16T07:24:47","modified_gmt":"2025-01-16T07:24:47","slug":"koronayla-gelen-zamanin-dijital-ruhu","status":"publish","type":"post","link":"https:\/\/seal.ergucu.com\/?p=367","title":{"rendered":"KORONAYLA GELEN ZAMANIN -D\u0130J\u0130TAL- RUHU"},"content":{"rendered":"
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KORONAYLA GELEN ZAMANIN -D\u0130J\u0130TAL- RUHU<\/h2>\n

\"\"<\/strong><\/p>\n

KORONAYLA GELEN ZAMANIN -D\u0130J\u0130TAL- RUHU
\n<\/a>(Spotify Podcast’te sesimden dinlemek i\u00e7in ba\u015fl\u0131\u011f\u0131 t\u0131klayabilirsiniz.)<\/p>\n

Bir vir\u00fcsle t\u00fcm d\u00fcnyada zaman durdu.<\/em><\/p>\n

H\u0131zl\u0131 ya\u015famla birlikte uyumlu sal\u0131nan da, ya\u015fama kar\u015f\u0131 k\u00fcrek \u00e7eken de, ya\u015fad\u0131\u011f\u0131 zaman\u0131n ruhuna uyan da k\u0131saca herkes, her \u015fey bir s\u00fcreli\u011fine zamanla birlikte yava\u015flamak zorunda kald\u0131.<\/em><\/p>\n

Durdu durmas\u0131na ancak salg\u0131n sonras\u0131nda zaman\u0131n nas\u0131l akaca\u011f\u0131 tart\u0131\u015f\u0131lmaya ba\u015fland\u0131.
\nZira g\u00f6r\u00fcyoruz ki zaman, kald\u0131\u011f\u0131 yerden eskisi gibi akmayacak, yeni bir ak\u0131\u015fa do\u011fru haz\u0131rlan\u0131yor.<\/em><\/p>\n

Bu yeni ak\u0131\u015fa uyum sa\u011flayanlar \u201cg\u00fc\u00e7l\u00fc\u201d olandan ziyade \u201cdayan\u0131kl\u0131 ve esnek\u201d olanlarla,
\n\u201c\u015feffaf ve samimi\u201d bir duru\u015f g\u00f6sterenler olacak. Yirmi birinci y\u00fczy\u0131l\u0131n dijital \u00e7a\u011f\u0131n tam manas\u0131yla uygulamaya konuldu\u011fu bir ba\u015flang\u0131\u00e7 olaca\u011f\u0131 \u015f\u00fcphesiz.<\/em>\u00a0<\/em><\/p>\n

B\u00f6ylesi bir belirsizlik d\u00f6neminde salg\u0131n sonras\u0131 ya\u015fanacaklar\u0131 ge\u00e7mi\u015ften gelen basmakal\u0131p birikimlerle yorumlamak yanl\u0131\u015f ve yetersiz olaca\u011f\u0131 gibi, olacaklara dair kesin bir dille konu\u015fmak da bir o kadar isabetsiz olacakt\u0131r. \u0130\u00e7inde akmaya ba\u015flad\u0131\u011f\u0131m\u0131z bu yeni zaman\u0131n getireceklerini ya\u015fay\u0131p g\u00f6rece\u011fiz elbette ancak \u00f6ng\u00f6r\u00fclerin n\u00fcvesini olu\u015fturacak ipu\u00e7lar\u0131n\u0131 da ka\u00e7\u0131rmadan iyi takip etmeli.<\/em><\/p>\n

Toplumlar\u0131n art\u0131k enikonu dijital sistemlerle takip ve kontrol edilmesiyle ortaya \u00e7\u0131kmas\u0131 \u00f6ng\u00f6r\u00fclen dijital otoriterle\u015fme, neoliberalizmin temelden sorgulanmas\u0131 ve \u00fclkeler aras\u0131 ili\u015fkilerde dayan\u0131\u015fman\u0131n art\u0131\u015f\u0131 ve k\u00fcresel i\u015fbirli\u011fi bu s\u00fcre\u00e7te \u00f6ne \u00e7\u0131kan konular\u2026
\nBeraberinde mevcut de\u011ferlerin de ciddi anlamda sorgulanmas\u0131, yeni liderlerin y\u00fckselmesi ve insan-do\u011fa birlikteli\u011fine dair anlay\u0131\u015f\u0131n g\u00fc\u00e7lenmesi de \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/em><\/p>\n

Koronavir\u00fcs salg\u0131n\u0131, II. D\u00fcnya Sava\u015f\u0131’ndan bu yana toplumlara ilk kez b\u00f6yle radikal bir \u015fekilde
\ni\u015f g\u00fcc\u00fcn\u00fcn, eme\u011fin yeniden d\u00fczenlenmesini dayatmakla birlikte, \u015firketleri ve h\u00fck\u00fcmetleri, h\u0131zla liyakate dayal\u0131 kadrolara ve bu kadrolar\u0131n acilen ihtiya\u00e7 duyulan yeni faaliyetlere y\u00f6nlendirilmesine dair seferber etmeye ba\u015flad\u0131.<\/em><\/p>\n

D\u00fcnyada ekonominin \u00e7arklar\u0131n\u0131 d\u00f6nd\u00fcren sekt\u00f6rlerin bir k\u0131sm\u0131, hastal\u0131\u011f\u0131n yay\u0131lmas\u0131n\u0131 \u00f6nlemek amac\u0131yla kapan\u0131rken temel mal ve hizmetler geriledi, bir k\u0131sm\u0131 ise talep art\u0131\u015f\u0131 g\u00f6r\u00fcyor. \u00d6rne\u011fin k\u00fcresel \u00f6l\u00e7ekte talep patlamas\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kalan market zincirleri bir\u00e7ok fast food zincirinden personel takviyesi almak durumunda kald\u0131.
\nSanal market ve internet al\u0131\u015fveri\u015fi uygulamalar\u0131ndaki art\u0131\u015f \u00e7ok daha geni\u015f bir banda yay\u0131ld\u0131.<\/em><\/p>\n

Payla\u015f\u0131m ekonomisi bu s\u00fcre\u00e7 i\u00e7erisinde \u00f6zellikle fiziksel mesafeden daha fazla etkilenenler aras\u0131nda yer ald\u0131. Ortak payla\u015f\u0131ml\u0131 ofis kullan\u0131mlar\u0131, Airbnb tarz\u0131 uygulamalar, ara\u00e7 payla\u015f\u0131m sistemleri, ortak alanlarda sosyalle\u015fme sunan konut projeleri gibi payla\u015f\u0131m odakl\u0131 yakla\u015f\u0131mlar bu s\u00fcre\u00e7te kan kaybedenlerden\u2026<\/em><\/p>\n

Salg\u0131nla birlikte tekillik, bireysellik \u00e7o\u011fu uygulamada en \u00fcst s\u0131ralara yerle\u015ftik\u00e7e\u00a0i\u015f d\u00fcnyas\u0131nda buna y\u00f6nelik \u00e7al\u0131\u015fmalar da y\u00f6n de\u011fi\u015ftirecek ve biti\u015fe ge\u00e7en sekt\u00f6rlerin yerlerine i\u015f piyasas\u0131n\u0131 yeniden \u015fekillendiren yenileri devreye girecektir.<\/em>\u00a0<\/em><\/p>\n

\"\"\u00a0<\/em><\/p>\n

Tabi salg\u0131n boyunca kurumlar\u0131n ve markalar\u0131n bu s\u00fcre\u00e7teki yakla\u015f\u0131mlar\u0131 ve duru\u015flar\u0131 da itibarlar\u0131n\u0131 art\u0131rma veya eksiltme y\u00f6n\u00fcnde m\u00fc\u015fterilerinden kar\u015f\u0131l\u0131k bulacakt\u0131r.
\nZira bu anlamda t\u00fcketicinin tercihini belirleyecek olan; s\u00fcre\u00e7le e\u015f zamanl\u0131 refleks g\u00f6stererek dayan\u0131\u015fmay\u0131 ve ayn\u0131 zamanda \u201cinsan odakl\u0131 yakla\u015f\u0131m\u0131\u201d benimseyen kurum ve markalar olacak. Yani bir nevi \u201cvirtue signalling\u201dten uzak, ahlaki elevasyonla ayr\u0131\u015fan sahicilik ekseninde bir duru\u015f g\u00f6steren markalar, kurumlar; t\u00fcketici nazar\u0131nda tercih edilir olacak. Daha d\u00fcne kadar s\u0131k\u0131c\u0131 bulunan \u201cetik m\u00fc\u015fteriler\u201d art\u0131k ilham verecek. Bu duru\u015f, itibarla direkt ilintili ve do\u011fru orant\u0131l\u0131, yani itibar\u0131 da per\u00e7inleyen bir tutum elbette\u2026 M\u00fc\u015fterilerin bir markada bakaca\u011f\u0131 ilk \u015fey art\u0131k bu olacak.<\/em><\/p>\n

Nitekim Edelman taraf\u0131ndan yap\u0131lan k\u00fcresel bir ara\u015ft\u0131rma, t\u00fcketicilerin y\u00fczde 65’inin
\nbir markan\u0131n pandemiye verdi\u011fi yan\u0131t\u0131n, pandemiye kar\u015f\u0131 g\u00f6sterdi\u011fi duru\u015fun \u00fcr\u00fcnlerini sat\u0131n alma olas\u0131l\u0131klar\u0131 \u00fczerinde \u201cb\u00fcy\u00fck bir etkisi\u201d olaca\u011f\u0131n\u0131 g\u00f6sterdi.<\/em><\/p>\n

Hangi kurum, hangi marka bu salg\u0131n\u0131n nihayetlenmesi ve \u00e7\u00f6z\u00fcmlenmesi i\u00e7in destek verdi, hangisi \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik insan odakl\u0131 bir yakla\u015f\u0131m g\u00f6sterdi? Soru bu.
\nCevab\u0131 ise markalar\u0131n, kurumlar\u0131n itibar\u0131n\u0131 ya bir \u00fcst seviyeye ta\u015f\u0131yacak ya da daha\u00a0alt seviyeye indirecek.<\/em>\u00a0<\/em><\/p>\n

Pandemi s\u00fcrecinde \u00fclkelerin \u00e7\u00f6ken sa\u011fl\u0131k sistemleri ve yetersiz kalan sa\u011fl\u0131k ekipman\u0131 nedeniyle kurumlar\u0131n ve markalar\u0131n sa\u011fl\u0131k sekt\u00f6r\u00fcne ve \u00e7al\u0131\u015fanlar\u0131na dair verdi\u011fi destek, \u00fcrettikleri \u00e7\u00f6z\u00fcmler, insan odakl\u0131 yakla\u015f\u0131mla \u00e7al\u0131\u015fan\u0131n yan\u0131nda duran kurumlar t\u00fcketicilerin tercih sebebi olurken, s\u00fcre\u00e7 esnas\u0131nda personel \u00e7\u0131kartan, \u00e7al\u0131\u015fan haklar\u0131n\u0131 g\u00f6zetmeksizin karar alan kurumlar \u00a0ve dolay\u0131s\u0131yla markalar\u0131 da t\u00fcketici nazar\u0131nda itibar kayb\u0131 ya\u015fayacak, bu \u00e7ok a\u00e7\u0131k.<\/p>\n

Dolay\u0131s\u0131yla bir markan\u0131n k\u00fcresel salg\u0131n d\u00f6neminde yapaca\u011f\u0131 en iyi pazarlaman\u0131n, \u00e7al\u0131\u015fanlar\u0131na olabildi\u011fince iyi davranmas\u0131 ve kriz y\u00f6netimine sundu\u011fu \u00e7\u00f6z\u00fcm odakl\u0131 destek oldu\u011funu hat\u0131rlatmakta fayda var.
\nBuradan itibar\u0131n sadece kriz anlar\u0131nda de\u011fil, ya\u015fam\u0131n her an\u0131nda bir \u201colmazsa olmaz\u201d \u015feklinde art\u0131k benimsenece\u011fini, yeni d\u00f6nemde markalar ve kurumlar i\u00e7in bir felsefe olarak ele al\u0131nmas\u0131n\u0131n yayg\u0131nla\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6rebilmek hi\u00e7 de zor olmasa gerek.<\/em>\u00a0<\/em><\/p>\n

S\u00fcre\u00e7le birlikte devletlerin ve \u00f6zelle\u015ftirilen sa\u011fl\u0131k sistemlerinin bu \u00f6l\u00e7ekte bir k\u00fcresel salg\u0131na yetersizli\u011fi de ortaya \u00e7\u0131kt\u0131. \u00d6zellikle sa\u011fl\u0131k sekt\u00f6r\u00fcnde h\u0131zl\u0131 bir kamula\u015ft\u0131rman\u0131n ba\u015flayaca\u011f\u0131na dair \u00f6ng\u00f6r\u00fclerin yan\u0131 s\u0131ra zamanla \u00fclkelerin tek merkezden dijital bir y\u00f6netime ge\u00e7irilece\u011fini \u00f6ng\u00f6renler de var.<\/em><\/p>\n

\"\"<\/em><\/p>\n

\u0130spanya\u2019n\u0131n bu s\u00fcreci y\u00f6netirken t\u00fcm \u00f6zel hastaneleri ve sa\u011fl\u0131k hizmeti sa\u011flay\u0131c\u0131lar\u0131n\u0131 kamula\u015ft\u0131rmas\u0131 ba\u015flang\u0131\u00e7 olarak g\u00f6r\u00fcl\u00fcyor. Hatta \u0130spanya i\u015fi bir ad\u0131m daha ileri ta\u015f\u0131yarak \u201cvatanda\u015fl\u0131k geliri\u201d uygulamas\u0131na ge\u00e7meye haz\u0131rlan\u0131yor. Yani devletin vatanda\u015f\u0131na hi\u00e7bir \u00f6n \u015fart aramaks\u0131z\u0131n temel ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layabilmesi i\u00e7in ulusal veya b\u00f6lgesel \u00f6l\u00e7ekte, haneye de\u011fil de bireye sa\u011flayaca\u011f\u0131, iadesi istenmeyecek d\u00fczenli bir \u201cgelir uygulamas\u0131na\u201d ge\u00e7ilmesi ama\u00e7lan\u0131yor ve kal\u0131c\u0131 olmas\u0131 hedefleniyor. Tabi bu uygulaman\u0131n ne kadar s\u00fcrd\u00fcr\u00fclebilir olaca\u011f\u0131 ve insanlar\u0131 tembelli\u011fe al\u0131\u015ft\u0131r\u0131p al\u0131\u015ft\u0131rmayaca\u011f\u0131 da tart\u0131\u015f\u0131l\u0131yor.<\/em>\u00a0<\/em><\/p>\n

Di\u011fer taraftan k\u00fcresel platformlar Apple ve Google, ki\u015filerin koronavir\u00fcs bula\u015fan biriyle temasa ge\u00e7ip ge\u00e7medi\u011fini tespit edebilece\u011fi yeni, ortak bir uygulama geli\u015ftiriyor. Salg\u0131nla birlikte bir\u00e7ok \u00fclkede me\u015frula\u015fan dijital takip ve dijital g\u00f6zetim de b\u00f6ylelikle devreye giriyor. Yani bu platformlar\u0131 kullananlar takibe al\u0131nm\u0131\u015f oluyor ve Covid-19 hastalar\u0131yla temas ettiklerinde kendilerine mesaj g\u00f6nderiliyor.<\/em><\/p>\n

\u0130talya\u2019da ise salg\u0131n sonras\u0131 i\u015fe d\u00f6n\u00fc\u015fler i\u00e7in enfekte olmayanlara y\u00f6nelik olu\u015fturulacak bir \u201ccovid pass\u201d uygulamas\u0131 tart\u0131\u015f\u0131l\u0131rken, iyile\u015fen Covid-19 hastalar\u0131n\u0131n i\u015fe d\u00f6n\u00fc\u015fleri i\u00e7inse ayr\u0131 bir sistem olu\u015fturulmas\u0131 g\u00f6r\u00fc\u015f\u00fcl\u00fcyor.<\/em>\u00a0<\/em><\/p>\n

Ve nihayetinde gelinen noktada \u0130sve\u00e7\u2019te deri alt\u0131na enjekte edilen pirin\u00e7 tanesi b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki \u00e7iplerle halk; kimlik kart\u0131, kredi kart\u0131 ve anahtar\u0131n\u0131 art\u0131k cebinde de\u011fil elinde ta\u015f\u0131yor.
\n\u00dclkede, deri alt\u0131na \u00e7ip enjekte edilenlerin say\u0131s\u0131 \u015fimdiden 4 bini ge\u00e7ti bile\u2026<\/em>\u00a0<\/em><\/p>\n

G\u00fcnl\u00fck hayat\u0131 kolayla\u015ft\u0131rmas\u0131 ama\u00e7lanan \u00e7ipleri deri alt\u0131na enjekte ettiren \u0130sve\u00e7liler,
\nbu \u00e7iplerle kap\u0131y\u0131 a\u00e7abiliyor, \u00e7ipleri tren bileti yerine kullanabiliyor.<\/em><\/p>\n

\u00dclkede \u015firketlerin de uygulamalar\u0131n\u0131 g\u00f6zden ge\u00e7irmesine neden olan son d\u00f6nemin modas\u0131 \u00e7ipler bir s\u00fcredir demir yollar\u0131 \u015firketleri taraf\u0131ndan kullan\u0131l\u0131yor ve yolcular\u0131n biletleri, ellerindeki \u00e7iplerini taratarak kontrol ediliyor.<\/em><\/p>\n

2018’de ba\u015flayan bu teknolojiye ilgi giderek art\u0131yor ve sa\u011fl\u0131k ama\u00e7l\u0131 kullan\u0131labilece\u011fi de belirtiliyor. B\u00f6ylece kredi kart\u0131, bilet, anahtar vs yerine ge\u00e7en \u00e7ipler, \u0130sve\u00e7lilerin sa\u011fl\u0131k verilerini de depolam\u0131\u015f olacak. As\u0131l soru \u015fu ki; bu verilerin sahibi kim olacak?<\/em><\/p>\n

\"\"<\/em><\/p>\n

Ki\u015fisel verilerin nas\u0131l kullan\u0131laca\u011f\u0131n\u0131n son derece \u00f6nemli oldu\u011fu bu d\u00f6nemde, \u00e7iplerde toplanan verilerin sahibinin kim olaca\u011f\u0131 merak konusu\u2026 \u00a0Zira bu \u00e7iplerle bireylerin hareket profilinin \u00e7\u0131kar\u0131labilece\u011fini vurgulayan uzmanlar, ki\u015filerin denek gibi\u00a0kullan\u0131labilece\u011fi riskinin bulundu\u011funa dikkat \u00e7ekiyor.<\/em>\u00a0<\/em><\/p>\n

Koronavir\u00fcs salg\u0131n\u0131 s\u00fcre\u00e7 olarak bak\u0131ld\u0131\u011f\u0131nda terminolojiye yeni yeni kavramlar, s\u00f6zc\u00fckler de dahil ediyor. Ki\u015fisel \u00f6zg\u00fcrl\u00fcklerin ve anayasal haklar\u0131n belli \u00f6l\u00e7\u00fcde k\u0131s\u0131tlanabilece\u011fine i\u015faret eden \u201cbiopolitika\u201d bunlardan biri ve s\u00fcreci d\u00fcnyada biopolitikan\u0131n geli\u015fi olarak yorumlayan uzmanlar var. Yan\u0131 s\u0131ra, \u201cdemokraside uyuyanlar\u0131n fa\u015fizme uyanaca\u011f\u0131n\u0131\u201d s\u00f6yleyip b\u00fct\u00fcn g\u00fcc\u00fcn bilime ge\u00e7ece\u011fini, bilimin siyasetin yerini alaca\u011f\u0131n\u0131, \u00e7\u00f6z\u00fcme dair cevaplar\u0131n art\u0131k sadece teknolojik olaca\u011f\u0131n\u0131 ve bunu da \u201cbiofa\u015fizm\u201d olarak tabir eden uzmanlar da bulunuyor.<\/em>\u00a0<\/em><\/p>\n

\u015eimdilik ya\u015fad\u0131\u011f\u0131m\u0131z kadar\u0131yla g\u00f6r\u00fcnen, neoliberal kapitalizmin temelden sorgulanaca\u011f\u0131,
\n\u201c\u00f6nce ben\u201d diyenlerin silinip gidece\u011fi, \u015f\u0131mart\u0131lm\u0131\u015f ve rasyonalitesini kaybetmi\u015f bireylerin yerini, kendi kendine yetmeyi \u00f6\u011frenen dayan\u0131\u015fmac\u0131 bireylere b\u0131rakaca\u011f\u0131 ve fiziksel mesafenin uzun s\u00fcre devam edece\u011fi yeni bir dijital d\u00fcnya d\u00fczeni, bizi bekliyor.\u00a0\u00a0<\/em>\u00a0<\/em><\/p>\n

Haruki Murakami, \u201cF\u0131rt\u0131nadan \u00e7\u0131kt\u0131\u011f\u0131n zaman, ona yakalanan ki\u015fi olmayacaks\u0131n; i\u015fte f\u0131rt\u0131nalar\u0131n konusu budur\u201d der. Ya\u015fad\u0131\u011f\u0131m\u0131z bu d\u00f6nem hi\u00e7 \u015f\u00fcphesiz d\u00fcnyay\u0131 da bizleri de de\u011fi\u015ftiriyor.
\nBu de\u011fi\u015fime kar\u015f\u0131 k\u00fcrek \u00e7ekmek yerine, mevcut durumu iyi g\u00f6rmeye \u00e7al\u0131\u015farak, al\u0131nacak aksiyonlar\u0131 ona g\u00f6re haz\u0131rlamal\u0131 ve t\u00fcm yap\u0131lanmalar\u0131m\u0131z\u0131 gecikmeden \u201cyeniye do\u011fru\u201d in\u015fa etmeliyiz.<\/p>\n

<\/em><\/p>\n

Aylin ONART
\nNisan 2020
\nDevir Dergisi<\/em><\/p>\n

 <\/p>\n

(T\u00fcm yaz\u0131lar\u0131m\u0131 Spotify, Google ve Apple Podcast’te sesimden dinleyebilirsiniz.)<\/em><\/p>\n

\"\"<\/a><\/p>\n

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\u00a0–<\/span>\u00a0Daha Fazlas\u0131<\/a><\/div>\n<\/div>\n
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KORONAYLA GELEN ZAMANIN -D\u0130J\u0130TAL- RUHU KORONAYLA GELEN ZAMANIN -D\u0130J\u0130TAL- RUHU (Spotify Podcast’te sesimden dinlemek i\u00e7in ba\u015fl\u0131\u011f\u0131 t\u0131klayabilirsiniz.) Bir vir\u00fcsle t\u00fcm […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[],"class_list":["post-367","post","type-post","status-publish","format-standard","hentry","category-makaleler-tr-makaleler-tr"],"_links":{"self":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=367"}],"version-history":[{"count":1,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/367\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/367\/revisions\/368"}],"wp:attachment":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}