![\"\"](\"http:\/\/www.on-art.net\/pictures\/aylin_yeni_onart.jpg\")
<\/strong><\/p>\n\u00c7in\u2019de kriz s\u00f6zc\u00fc\u011f\u00fc, \u2018tehlike\u2019 ve \u2018f\u0131rsat\u2019 s\u00f6zc\u00fcklerinin birle\u015fmesinden olu\u015fuyor.<\/p>\n
Krize kim sebep oluyor, insan… Krizden kim \u00e7\u0131karmaya vesile oluyor, insan…
\nD\u00fcnya \u00fczerinde insan var oldu\u011fu m\u00fcddet\u00e7e iyiye de k\u00f6t\u00fcye de vesile olacak.<\/p>\n
B\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnme tarz\u0131, bilen bilir, m\u00fcthi\u015f bir g\u00fc\u00e7t\u00fcr. Neyin g\u00fcc\u00fc? Sorun \u00e7\u00f6zmenin g\u00fcc\u00fc…
\nHer \u015feyin ne kadar umutsuz durumda oldu\u011funu g\u00f6rebilirken, ayn\u0131 zamanda her \u015feyi tersine d\u00f6nd\u00fcrebilece\u011fi konusunda kararl\u0131 olan insanlar yani ters a\u00e7\u0131y\u0131 da, kar\u015f\u0131t iki fikri ayn\u0131 anda akl\u0131nda tutabilen insanlar, liderler, her zaman bu g\u00fcc\u00fc elinde bulundurur, bu y\u00f6nde gerekli ad\u0131mlar\u0131 her zaman kendisi atabilir. Tabi b\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnme tarz\u0131n\u0131n nas\u0131l uygulanaca\u011f\u0131n\u0131 bilirse, yoksa se\u00e7imler, \u00e7at\u0131\u015fmalar, karma\u015falar, \u00e7\u00f6z\u00fcmler her daim insan\u0131n i\u00e7inde yer alaca\u011f\u0131 s\u00fcre\u00e7ler…<\/p>\n
Ve insan, davran\u0131\u015flar\u0131n\u0131 de\u011fi\u015ftirmedi\u011fi m\u00fcddet\u00e7e hi\u00e7bir de\u011fi\u015fim meydana gelmiyor.<\/p>\n
Bu de\u011fi\u015fimi ba\u015flatacak ve devam ettirecek olan liderler de her \u015feyden \u00f6nce\u00a0\u2018kendileri olmak\u2019 i\u00e7in \u2018sahicilik\u2019 \u00fczerine \u00e7al\u0131\u015fmal\u0131lar. Ki\u015finin daha \u00e7ok kendisi olmas\u0131, ender olarak do\u011fal yoldan geli\u015fen, liderlerin \u00fczerinde \u00e7al\u0131\u015fmalar\u0131 gereken bir beceridir.<\/p>\n
\u0130\u015f ya\u015fam\u0131nda da, sosyal ya\u015famda da hatta siyasette de sahicilik, liderlerin kendi de\u011ferlerini ve inan\u00e7lar\u0131n\u0131 kurumlar\u0131n\u0131n de\u011ferleriyle e\u015fle\u015ftirmeleri, \u00f6rt\u00fc\u015fen yerleri g\u00f6rmeleri ve \u00f6rt\u00fc\u015fen noktalardan g\u00fc\u00e7l\u00fc sonu\u00e7lar elde etmek i\u00e7in yararlanmalar\u0131n\u0131 ifade eder.
\n\u00dczerinde kafa yorulmal\u0131, g\u00fcven verici yanlar\u0131n g\u00f6sterilmesi tercih edilmeli, hem kendi duygular\u0131 hem takip edenlerinin duygular\u0131 daha fazla ortaya koyulmal\u0131, k\u0131saca, liderin kendi i\u00e7in \u00f6nemli olan hususlar\u0131\u00a0a\u00e7\u0131k se\u00e7ik ifade etmesi anlam\u0131na gelir.
\n\u015eu me\u015fhur s\u00f6zde vurguland\u0131\u011f\u0131 gibi:
\n\u201cNe dedi\u011fimi g\u00f6remezsem, ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fc nereden bilebilirim?\u201d<\/p>\n
Aristoteles ba\u015fl\u0131ca \u00fc\u00e7 retorik formu tarif eder; etos, logos ve pathos. Etik, mant\u0131k ve duygu bazl\u0131 sesleni\u015ftir ki etik i\u00e7erikli mesajlar, liderin itibar\u0131n\u0131 temel al\u0131r.
\n\u0130nsanlar\u0131n duygular\u0131na hitap etmekse, onlar\u0131 motive etmeye ve\u00a0liderin savundu\u011fu davaya onlar\u0131 ikna etmeye g\u00f6t\u00fcr\u00fcr. Dolay\u0131s\u0131yla e\u011fer lider, tutkular\u0131n\u0131 aktarabilirse,\u00a0insanlar\u0131 istedi\u011fi yola sokmay\u0131 ba\u015farabilir. T\u00fcm bunlar\u0131n temelinde sahicilik yatar. \u0130nsanlara do\u011fru \u015feyleri, do\u011fru bi\u00e7imde yapmak i\u00e7in g\u00fc\u00e7 ve olanak veren bir \u00e7er\u00e7eve yaratmak ama\u00e7lan\u0131yorsa, liderlik edilen organizasyona kazand\u0131r\u0131lmas\u0131 gereken \u00f6zellik budur.
\nLider \u00f6nce \u2018kendi\u2019 olacak, daha sonra beraberinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 insanlara\u00a0\u2018kendileri\u2019 olabilmeleri i\u00e7in yol g\u00f6sterecek. Sahicilikten yoksunsan\u0131z kimseyi motive edemezsiniz, g\u00fcven veremezsiniz.<\/p>\n
Elbette k\u00f6kl\u00fc \u015feffafl\u0131k, liderli\u011fi k\u00f6kl\u00fc bi\u00e7imde de\u011fi\u015ftirdi. Liderlerin dijital \u015feffafl\u0131k \u00e7a\u011f\u0131n\u0131 kucaklamas\u0131 gerekiyor; bu da riskleri daha y\u00fcksek ancak \u00f6d\u00fclleri daha b\u00fcy\u00fck k\u0131l\u0131yor.
\nG\u00fcn\u00fcm\u00fczde ve \u00f6zellikle \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te liderlerin, \u015feffafl\u0131\u011f\u0131 benimsemekten ve dijital d\u00f6nemin y\u00fckselen ileti\u015fim beklentilerine g\u00f6re \u00e7al\u0131\u015fmaktan ba\u015fka bir se\u00e7ene\u011fi bulunmamakta…
\nBu da demek oluyor ki, itibar y\u00f6netimi konusu liderlerin g\u00fcndeminin ba\u015f s\u0131ras\u0131na, g\u00fcven ili\u015fkileri \u00f6rme ihtiyac\u0131n\u0131n hemen yan\u0131 ba\u015f\u0131na konumlanacak.
\nArt\u0131k uzun vadeli ba\u015far\u0131 arzulayan, hedefleyen kurumlar, g\u00fcven kazanmay\u0131 ve g\u00fcveni muhafaza edip s\u00fcrd\u00fcr\u00fclebilir k\u0131lmay\u0131 ilk g\u00fcndem maddesi yapmak zorundalar.<\/p>\n
\u00c7ok de\u011fil bundan 5-10 y\u0131l \u00f6nce i\u015f yap\u0131\u015f \u015feklinden bahsederken, k\u00e2rdan, rakiplerden, sat\u0131\u015ftan, pazardan vb. bahseder dururduk. \u015eimdilerde ise, salt k\u00e2r amac\u0131n\u0131n \u00f6tesinde kurumlar\u0131n daha y\u00fcce ama\u00e7lara sahip olmalar\u0131 gerekiyor. \u0130\u015f dendi\u011fi zaman karbon ayak izi, istihdam sa\u011flama, hatta kurumsal sosyal sorumlulu\u011fun (CSR) da art\u0131k bir ad\u0131m \u00f6tesi olan ortak de\u011fer yaratma (CSV) noktas\u0131nda s\u00fcre\u00e7…<\/p>\n
Yani bireysel veya kurumsal, art\u0131k \u00f6yk\u00fclerimizin temas\u0131, esasl\u0131 bi\u00e7imde geni\u015fledi.
\n\u00d6yk\u00fcleri de, \u00e7al\u0131\u015fanlar\u0131 ve m\u00fc\u015fterileri inand\u0131racak, yat\u0131r\u0131mc\u0131n\u0131n ilgisini \u00e7ekecek bir tonda anlatmay\u0131 \u00f6\u011frenmek gerekiyor.<\/p>\n
Zira s\u00fcrecin geldi\u011fi nokta, itibar ve g\u00fcvenin eskisinden daha \u00f6nemli oldu\u011fundan ziyade, g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda itibar\u0131n son derece kolay zedelenebilir oldu\u011funu g\u00f6steriyor bizlere…<\/p>\n
Nas\u0131l ki liderler, g\u00fcven duyabilece\u011fi insanlarla \u00e7al\u0131\u015fmak istiyorsa, \u00e7al\u0131\u015fanlar da g\u00fcvenecekleri bir liderle ve kurumla \u00e7al\u0131\u015fmak istiyor, m\u00fc\u015fteriler ve t\u00fcketiciler de itibara dayal\u0131 se\u00e7imler yap\u0131yor.
\nVe bu durum t\u00fcm sekt\u00f6rler i\u00e7in ge\u00e7erli, itibar i\u015f d\u00fcnyas\u0131nda belirleyici oldu\u011fu gibi,\u00a0siyaset ve h\u00fck\u00fcmetler i\u00e7in de, k\u00e2r amac\u0131 g\u00fctmeyen sekt\u00f6r STK\u2019lar i\u00e7in de ayn\u0131 \u015fekilde belirleyici…<\/p>\n
G\u00fcc\u00fcn payla\u015f\u0131ld\u0131\u011f\u0131 d\u00fcnyada etik davran\u0131\u015f, tutarl\u0131l\u0131k, \u015feffaf ve g\u00fcvenilir olmak yani itibar ve itibar\u0131n y\u00f6netilmesi, camdan da hassas varl\u0131\u011f\u0131yla ve b\u00fct\u00fcnleyici a\u011f\u0131rl\u0131\u011f\u0131yla g\u00fcndemlerin art\u0131k ba\u015fk\u00f6\u015fesinde, bireylerin ve kurumlar\u0131n att\u0131\u011f\u0131 her ad\u0131m\u0131n belirleyici unsuru…<\/p>\n
\u0130tibar, her a\u00e7\u0131dan iyiye gidi\u015fin de \u00e7\u0131k\u0131\u015f noktas\u0131d\u0131r, zarf de\u011fil mazruf i\u015fidir, bir felsefedir.<\/p>\n
Aylin ONART
\n1 Ocak 2018<\/p>\n
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\u0130tibar, zarf de\u011fil mazruf i\u015fidir \u00c7in\u2019de kriz s\u00f6zc\u00fc\u011f\u00fc, \u2018tehlike\u2019 ve \u2018f\u0131rsat\u2019 s\u00f6zc\u00fcklerinin birle\u015fmesinden olu\u015fuyor. Krize kim sebep oluyor, insan… Krizden […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[],"class_list":["post-357","post","type-post","status-publish","format-standard","hentry","category-makaleler-tr-makaleler-tr"],"_links":{"self":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=357"}],"version-history":[{"count":1,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/357\/revisions"}],"predecessor-version":[{"id":358,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/357\/revisions\/358"}],"wp:attachment":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}