S\u0131n\u0131rlar\u0131n ortadan kalkt\u0131\u011f\u0131 ve globalle\u015fme s\u00fcrecini h\u0131zla \u00f6\u011f\u00fctmeye ba\u015flad\u0131\u011f\u0131m\u0131z g\u00fcn\u00fcm\u00fczde d\u00fcnya adeta parma\u011f\u0131m\u0131z\u0131n ucunda, bize bir tu\u015f uzakl\u0131kta.. Sosyal medyan\u0131n geli\u015fimi ve her ge\u00e7en g\u00fcn bizi daha da i\u00e7ine alarak yayg\u0131nla\u015fmas\u0131yla, internetin \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde en rafine \u201cpazarlama ve tan\u0131t\u0131m platformu\u201d olaca\u011f\u0131n\u0131 \u00f6ng\u00f6renlerin bir de\u011fil be\u015f ad\u0131m \u00f6nde yer alaca\u011f\u0131n\u0131 s\u00f6ylemek \u00e7ok zor olmasa gerek.<\/p>\n
Hal b\u00f6yleyken d\u00fcnya \u00fczerinde insanlar\u0131 birbiriyle tan\u0131\u015ft\u0131ran ve kayna\u015ft\u0131ran, k\u0131saca d\u00fcnya \u00fclkelerini birbiriyle bar\u0131\u015ft\u0131ran sekt\u00f6r\u00fcn \u201cturizm\u201d oldu\u011fu son y\u0131llarda iyice idrak edilerek, uygulamaya dair \u00f6nemli ad\u0131mlar at\u0131lmaya ba\u015fland\u0131. D\u00fcnya trendlerini yakalayabilmek, uluslararas\u0131 \u00f6l\u00e7ekte geli\u015fmeleri takip ederek vizyon yenilemek, farkl\u0131 olan\u0131 ger\u00e7ekle\u015ftirebilmek, her \u015fehri ayr\u0131 bir turizm potansiyeli olmas\u0131na ra\u011fmen yeterince tan\u0131nmayan T\u00fcrkiye\u2019nin bu yar\u0131\u015fta yerini almas\u0131 ve sa\u011flamla\u015ft\u0131rmas\u0131 ad\u0131na \u00e7ok b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bunun olmas\u0131 i\u00e7in de ihtiyac\u0131m\u0131z olan tek \u015fey; r\u00fcya! Bir r\u00fcyam\u0131z\u0131n olmas\u0131, bir hayalimizin olmas\u0131.. Ve bu r\u00fcyam\u0131z\u0131 aktaracak, hayalimizi ger\u00e7ekle\u015ftirebilecek \u201cvizyoner liderler\u201d..<\/p>\n
Nitekim T\u00fcrkiye\u2019nin \u00f6nde gelen ara\u015ft\u0131rma \u015firketlerinden Barem Research\u2019\u00fcn ge\u00e7ti\u011fimiz g\u00fcnlerde a\u00e7\u0131klad\u0131\u011f\u0131 ara\u015ft\u0131rma sonu\u00e7lar\u0131na bakacak olursan\u0131z, T\u00fcrkiye\u2019nin imaj\u0131n\u0131 olu\u015fturan ve y\u00fckselten yegane alan\u0131n \u201cturizm\u201d oldu\u011funu g\u00f6r\u00fcrs\u00fcn\u00fcz. 6 Avrupa \u00fclkesinde 6 bin ki\u015fi \u00fczerinde yap\u0131lan ara\u015ft\u0131rmada ki\u015filerin %70\u2019i T\u00fcrkiye\u2019yi bir turizm \u00fclkesi olarak g\u00f6r\u00fcyor. Onca uluslararas\u0131 markam\u0131z olmas\u0131na ra\u011fmen kaliteli \u00fcr\u00fcnler \u00fcretmedi\u011fimiz, T\u00fcrk markalar\u0131n\u0131n tan\u0131nmad\u0131\u011f\u0131 ve dolay\u0131s\u0131yla T\u00fcrkiye\u2019nin al\u0131\u015fveri\u015f yapmak i\u00e7in uygun g\u00f6r\u00fclmedi\u011fi ara\u015ft\u0131rmada T\u00fcrkiye, sadece \u201cturizm\u201d konusunda parlak bir \u00fclke olarak g\u00f6r\u00fcl\u00fcyor. Her ne kadar genele yaymak sa\u011fl\u0131kl\u0131 olmasa da Do\u011fu Avrupa\u2019n\u0131n T\u00fcrkiye alg\u0131s\u0131n\u0131 ortaya koymas\u0131 ve turizme dair tan\u0131t\u0131m faaliyetlerimizin olumlu sonu\u00e7lar\u0131n\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan \u00f6nemli bir sonu\u00e7..<\/p>\n
Dolay\u0131s\u0131yla d\u00fcnya turizminde \u201cT\u00fcrkiye modas\u0131\u201d hala devam ederken ve \u00f6zellikle M\u0131s\u0131r ve Tunus’taki siyasi krizler, ard\u0131ndan ya\u015fanan Japonya’daki n\u00fckleer felaket, Meksika’daki asayi\u015f sorunlar\u0131 vs ile me\u015fgul bir d\u00fcnya g\u00fcndeminde Avrupal\u0131 turistin rotas\u0131n\u0131 T\u00fcrkiye’ye \u00e7evirmesine vesile olan bu f\u0131rsatlar\u0131 vakit ge\u00e7irmeden h\u0131zl\u0131 bir \u015fekilde lehimize \u00e7evirmemiz, bu imaj\u0131n peki\u015fmesini sa\u011flayacakt\u0131r.<\/p>\n
Son g\u00fcnlerde ya\u015fanan geli\u015fmelere bakt\u0131\u011f\u0131m\u0131zda, Antalya’n\u0131n, turizmdeki en b\u00fcy\u00fck rakibi olan \u0130spanya’n\u0131n Mallorca Adas\u0131\u2019n\u0131, tarihinde ilk kez \u201ca\u011f\u0131rlad\u0131\u011f\u0131 turist say\u0131s\u0131\u201d bak\u0131m\u0131ndan ge\u00e7ti\u011fini, ge\u00e7ti\u011fimiz y\u0131l Antalya Havaliman\u0131\u2019n\u0131n toplam 22,3 milyon yolcu a\u011f\u0131rlarken, Mallorca\u2019n\u0131n 20 milyon yolcuda kald\u0131\u011f\u0131n\u0131; d\u00fcnyan\u0131n en b\u00fcy\u00fck tur operat\u00f6r\u00fc TUI’nin ”2011 TUI Holly” yar\u0131\u015fmas\u0131nda d\u00fcnyada belirledi\u011fi en iyi 100 otel aras\u0131na 16\u2019s\u0131 Antalya ve 2\u2019si Mu\u011fla\u2019dan olmak \u00fczere toplam 18 T\u00fcrk otelinin girmeyi ba\u015fard\u0131\u011f\u0131n\u0131 ki ge\u00e7en y\u0131l bu say\u0131m\u0131z 20\u2019ydi; AB\u2019nin Temmuz ay\u0131ndan itibaren T\u00fcrklere schengen vize al\u0131m\u0131n\u0131 \u201cbasitle\u015ftirme\u201d uygulamas\u0131na y\u00f6nelik yeni vize politikas\u0131n\u0131 ba\u015flataca\u011f\u0131n\u0131, uluslararas\u0131 alanda T\u00fcrk \u015faraplar\u0131n\u0131n tan\u0131t\u0131lmas\u0131 ve \u015farap turizminin g\u00fc\u00e7lendirilmesine y\u00f6nelik faaliyetlerde bulunan Wines of Turkey-WOT\u2019un d\u00fcnyan\u0131n en prestijli ve etkin fuarlar\u0131ndan Londra Uluslararas\u0131 \u015earap Fuar\u0131\u2019ndan 150 \u00f6d\u00fclle d\u00f6nerek tarihi bir rekora imza atmas\u0131, d\u00fcnya kongre ve toplant\u0131 sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen kurumu Uluslararas\u0131 Kongre ve Konvansiyonlar Derne\u011fi-ICCA\u2019n\u0131n 2010 y\u0131l\u0131 d\u00fcnya kongre ve toplant\u0131 istatistiklerinde, 2009 y\u0131l\u0131nda 17. s\u0131rada yer alan \u0130stanbul\u2019un Lizbon, Amsterdam ve Sidney gibi \u00f6nemli kongre merkezlerini geride b\u0131rak\u0131p T\u00fcrkiye\u2019de yap\u0131lan 120 kongreden 109\u2019una ev sahipli\u011fi yaparak 2010 y\u0131l\u0131nda d\u00fcnya s\u0131ralamas\u0131nda 7. s\u0131raya y\u00fckselmesi, turizm ad\u0131na ger\u00e7ekten umut verici ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131m\u0131za ciddi katk\u0131 sa\u011flay\u0131c\u0131 nitelikte..<\/p>\n
Ancak g\u00f6z ard\u0131 etmememiz gereken \u00e7ok \u00f6nemli bir konu var; biliyorsunuz ge\u00e7ti\u011fimiz g\u00fcnlerde Las Vegas\u2019ta D\u00fcnya Turizm ve Seyahat Konseyi toplant\u0131s\u0131 yap\u0131ld\u0131. Goldman Sachs\u2019\u0131n konaklama departman\u0131ndan sorumlu ba\u015fkan\u0131 Steven Kent, bu toplant\u0131da turizm ve seyahat end\u00fcstrisinin olu\u015fturdu\u011fu ekonomik b\u00fcy\u00fckl\u00fc\u011f\u00fcn son d\u00f6nemde ciddi oranda artmas\u0131na ra\u011fmen, sekt\u00f6r\u00fcn yasa d\u00fczenleyiciler \u00fczerinde yeterince bask\u0131 olu\u015fturamad\u0131\u011f\u0131n\u0131 belirtti, yani \u201clobi faaliyetleri\u201d konusunda eksik kald\u0131\u011f\u0131n\u0131 s\u00f6yleyerek can al\u0131c\u0131 noktaya vurgu yapt\u0131. Tam da bu noktada yani d\u00fcnya turizminde edinmeye ba\u015flad\u0131\u011f\u0131m\u0131z yeri sa\u011flamla\u015ft\u0131rmak ve kal\u0131c\u0131 olabilmek ad\u0131na tan\u0131t\u0131ma y\u00f6nelik planlamalara paralel olarak lobi faaliyetlerini asla ihmal etmeden stratejik ileti\u015fim plan\u0131m\u0131z kapsam\u0131nda mutlaka yer vermemiz gerekiyor.<\/p>\n
Son y\u0131llarda dillere pelesenk olan \u201csa\u011fl\u0131k turizmi\u201dnin yan\u0131s\u0131ra art\u0131k d\u00fcnyada \u201cuzay turizmi\u201d, \u201cfriendformation turlar\u201d, \u201cmobil konaklamalar\u201d, \u201cetik turlar\u201d, \u201cs\u0131f\u0131r karbon oteller\u201d, \u201cF2F acentalar\u201d ve \u201cmacera turizmi\u201d vs uygulamalar turizm trendleri aras\u0131nda g\u00f6sterilirken \u00fclkemizin ve tabiat\u0131 itibar\u0131yla zaten kendi ba\u015f\u0131na bir turizm abidesi olan \u0130zmir\u2019in de bu trendlerden nasibini almas\u0131n\u0131 diliyorum.<\/p>\n
Aylin ONART
\n23 May\u0131s 2011<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Turizmi ya\u015famak S\u0131n\u0131rlar\u0131n ortadan kalkt\u0131\u011f\u0131 ve globalle\u015fme s\u00fcrecini h\u0131zla \u00f6\u011f\u00fctmeye ba\u015flad\u0131\u011f\u0131m\u0131z g\u00fcn\u00fcm\u00fczde d\u00fcnya adeta parma\u011f\u0131m\u0131z\u0131n ucunda, bize bir tu\u015f uzakl\u0131kta.. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[],"class_list":["post-340","post","type-post","status-publish","format-standard","hentry","category-makaleler-tr-makaleler-tr"],"_links":{"self":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=340"}],"version-history":[{"count":1,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/340\/revisions"}],"predecessor-version":[{"id":341,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/340\/revisions\/341"}],"wp:attachment":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}