{"id":328,"date":"2025-01-16T06:38:53","date_gmt":"2025-01-16T06:38:53","guid":{"rendered":"https:\/\/seal.ergucu.com\/?p=328"},"modified":"2025-01-16T06:38:53","modified_gmt":"2025-01-16T06:38:53","slug":"nihayet-marka-kent-izmir","status":"publish","type":"post","link":"https:\/\/seal.ergucu.com\/?p=328","title":{"rendered":"Nihayet marka kent \u0130zmir"},"content":{"rendered":"<h2>Nihayet marka kent \u0130zmir<\/h2>\n<p>\u0130zmir\u2019i d\u00fcnya kenti yapacak s\u00fcre\u00e7 ba\u015flad\u0131.<\/p>\n<p>8500 y\u0131ll\u0131k ge\u00e7mi\u015fe sahip \u0130zmir, \u00fczerine yeni kimli\u011fini giymeye haz\u0131rlan\u0131yor.<\/p>\n<p>Ge\u00e7ti\u011fimiz hafta bas\u0131nda yeteri kadar yer bulamayan ve ses getirmeyen ama \u0130zmir\u2019in kaderini belirleyecek son derece \u00f6nemli bir ihale s\u00fcreci sonu\u00e7land\u0131. Y\u0131llard\u0131r \u00fczerinde yaz\u0131l\u0131p \u00e7izilen, planlar olu\u015fturulan, toplant\u0131 \u00fczerine toplant\u0131lar yap\u0131lan marka kent stratejik planlama s\u00fcrecine ili\u015fkin ciddi bir s\u00fcrece girildi.<\/p>\n<p>\u0130zmir Kalk\u0131nma Ajans\u0131\u2019n\u0131n aral\u0131k ay\u0131nda a\u00e7t\u0131\u011f\u0131 \u201c\u0130zmir Marka Kent Stratejik Plan\u0131 \u0130halesi\u201d sonu\u00e7land\u0131.<\/p>\n<p>Ge\u00e7en y\u0131l yeterli kat\u0131l\u0131m ve ilgi g\u00f6rmemesi nedeniyle iptal edilen uluslararas\u0131 ihaleye bu y\u0131l ilgi b\u00fcy\u00fckt\u00fc. 19 ba\u015fvuru aras\u0131ndan \u00f6n ko\u015fullar\u0131 yerine getirip ilk a\u015famay\u0131 ge\u00e7en 14 firma projesini kurula sundu ve ilk 5\u2019e kalan firma aras\u0131ndan yap\u0131lan son de\u011ferlendirmenin ard\u0131ndan 5 firman\u0131n biraraya gelerek olu\u015fturdu\u011fu \u201cArt Grup, Wolff Olins, Blue Group, American World Services, K\u0131ta Tasar\u0131m Reklam ve Dan\u0131\u015fmanl\u0131k\u201d konsorsiyumu ihaleyi kazand\u0131.<\/p>\n<p>B\u00f6yle bir kalemde anlat\u0131p yaz\u0131ld\u0131\u011f\u0131 kadar basit olmayan bu \u00f6nemli ihaleye Yeni Zelanda, Almanya, \u0130spanya, Bel\u00e7ika, \u0130sve\u00e7, \u0130ngiltere, Hollanda, \u0130srail, \u0130svi\u00e7re, \u0130talya, Yunanistan, Fransa men\u015feili yabanc\u0131 ve T\u00fcrk ortakl\u0131klardan olu\u015fan kentsel pazarlama alan\u0131nda uzman ve deneyime sahip firmalar kat\u0131ld\u0131. \u0130zmir\u2019in y\u0131llard\u0131r beklenen ve \u00f6zlenen bir markala\u015fma s\u00fcrecine girmesi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yan ihaleyi kazanan Art Grup konsorsiyumunu kutlamak ve olu\u015fturaca\u011f\u0131 stratejik planlaman\u0131n \u0130zmir\u2019in kaderini ve gelece\u011fini \u015fekillendirece\u011fini vurgulamak gerekiyor.<\/p>\n<p>S\u0131ras\u0131yla turizm, k\u00fclt\u00fcr, ticaret, sanayi ve tar\u0131m alan\u0131nda \u0130zmir\u2019in gelecekte haketti\u011fi yere gelmesi, y\u0131llard\u0131r \u00f6zlemini \u00e7ekti\u011fi kentsel d\u00f6n\u00fc\u015f\u00fcm projelerini bir bir hayata ge\u00e7irmesi, g\u00fc\u00e7l\u00fc ve pozitif bir \u0130zmir markas\u0131n\u0131n geli\u015ftirilmesi, kentin cazibe merkezi haline gelmesi ve k\u00fcresel rekabete dahil olabilmesi i\u00e7in uzun soluklu bir s\u00fcreci kapsayacak stratejik planlama ya da bir di\u011fer deyi\u015fle markala\u015fma yol haritas\u0131n\u0131 belirlemek i\u00e7in kazanan firman\u0131n 4 ayl\u0131k bir s\u00fcresi var, bu s\u00fcre sonunda haz\u0131rlanan marka kent stratejik plan\u0131 kamuoyuna sunulacak. Heyecan ve merakla takip ediyor olaca\u011f\u0131z.<\/p>\n<p><strong>Efsaneler Diyar\u0131 \u0130zmir<\/strong><br \/>\nT\u00fcm d\u00fcnyan\u0131n g\u00f6zlerini \u0130zmir\u2019e \u00e7evirecek bir di\u011fer heyecan verici geli\u015fme ise Kadifekale ile Agora\u2019y\u0131 birbirine ba\u011flayan binlerce y\u0131ll\u0131k t\u00fcnelin ortaya \u00e7\u0131kar\u0131lmas\u0131.. Y\u0131llard\u0131r kentte bir efsane misali konu\u015fulan t\u00fcnel, efsaneye g\u00f6re B\u00fcy\u00fck \u0130skender\u2019in uyudu\u011fu bir p\u0131nar ba\u015f\u0131.. \u0130skender avlanmak \u00fczere geldi\u011fi Pagos (Kadifekale) eteklerinde, Nemesis Tap\u0131na\u011f\u0131 \u00f6n\u00fcnde bir p\u0131nar\u0131n ba\u015f\u0131nda uykuya dal\u0131yor ve bu p\u0131nardan akan suyun yolu t\u00fcnel olarak adland\u0131r\u0131l\u0131yor.<\/p>\n<p>Agora kaz\u0131lar\u0131n\u0131 y\u00f6neten Yrd. Do\u00e7.Dr. Ak\u0131n ERSOY ba\u015fkanl\u0131\u011f\u0131ndaki ekip taraf\u0131ndan ortaya \u00e7\u0131kar\u0131lan t\u00fcnele haketti\u011fi de\u011fer verilir, restorasyon ve g\u00fc\u00e7lendirme \u00e7al\u0131\u015fmas\u0131 yap\u0131l\u0131r ve ziyarete a\u00e7\u0131labilirse B\u00fcy\u00fck \u0130skender\u2019in Kadifekale efsanesi, t\u00fcm d\u00fcnyan\u0131n ilgisini bu b\u00f6lgeye \u00e7ekebilir. Daha ne efsaneleri bar\u0131nd\u0131r\u0131yor b\u00fcnyesinde bu \u015fehir d\u00fc\u015f\u00fcnsenize, \u201cEfsaneler Diyar\u0131 \u0130zmir\u201d kula\u011fa hi\u00e7 de fena gelmiyor de\u011fil mi? Hali haz\u0131rda bu alanda yap\u0131m\u0131 planlanan \u201cAnadolu Medeniyetler M\u00fczesi\u201d projesini de buna eklersek \u0130zmir, en \u00f6nemli cazibe merkezlerinden birine sahip olacak demektir.<\/p>\n<p><strong>Shangay D\u00fcnya Fuar\u0131\u2019nda \u0130zmir G\u00fcnleri<\/strong><br \/>\nTam 183 \u00fclkenin kat\u0131laca\u011f\u0131 uluslararas\u0131 bir fuar, Shangay D\u00fcnya Fuar\u0131.. May\u0131s ay\u0131nda ba\u015flayacak ve 6 ay s\u00fcresince a\u00e7\u0131k kalacak. Diliyoruz ki \u0130zmir\u2019e de nasip olsun b\u00f6yle fuarlar..<\/p>\n<p>Slogan\u0131 \u201cDaha \u0130yi Bir \u015eehir, Daha \u0130yi Bir Ya\u015fam\u201d olan Shangay 2010 EXPO\u2019sunda Urban Best Practices Area (UBPA) \u201c\u015eehirlerin En \u0130yi Uygulamalar\u0131\u201d konulu kategoride fuara ve sergiye kat\u0131lmak \u00fczere ba\u015fvuru yapan 59 \u015fehirden 33\u2019\u00fcn\u00fcn ba\u015fvurusu kabul edildi ve B\u00fcy\u00fck\u015fehir Belediyesi de B\u00fcy\u00fck Kanal Projesi ile T\u00fcrkiye\u2019den se\u00e7ilen tek proje olarak fuara kat\u0131lmaya hak kazand\u0131.<\/p>\n<p>\u015eehirlerde ya\u015fanan problemlerin, bunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcne ili\u015fkin uygulamalar\u0131n sergilenmesinin hedeflendi\u011fi sergi i\u00e7in 208 metrekarelik \u00f6zel bir stant alan\u0131 haz\u0131rlan\u0131yor.<\/p>\n<p>Fuar\u0131n ev sahibi \u00fclkesinin ba\u015fkenti ile birlikte Barcelona ve Pekin \u015fehirleriyle ayn\u0131 binada yer almas\u0131 da \u0130zmir\u2019in izleyici\/ziyaret\u00e7i say\u0131s\u0131n\u0131 katlamas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli bir avantaj..<\/p>\n<p>1 May\u0131s-31 Ekim 2010 tarihleri aras\u0131nda 6 ay s\u00fcreyle a\u00e7\u0131k kalacak ve 70 milyon ki\u015finin ziyaret etmesi beklenen fuar, \u0130zmir ve T\u00fcrkiye\u2019nin tan\u0131t\u0131m\u0131 i\u00e7in harika bir f\u0131rsat.<\/p>\n<p>K\u0131saca bu \u015fehirde g\u00fczel \u015feyler de oluyor, yeter ki bakmas\u0131n\u0131 ve g\u00f6rmesini bilelim.<\/p>\n<p>Aylin ONART<br \/>\n21 \u015eubat 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nihayet marka kent \u0130zmir \u0130zmir\u2019i d\u00fcnya kenti yapacak s\u00fcre\u00e7 ba\u015flad\u0131. 8500 y\u0131ll\u0131k ge\u00e7mi\u015fe sahip \u0130zmir, \u00fczerine yeni kimli\u011fini giymeye haz\u0131rlan\u0131yor. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[],"class_list":["post-328","post","type-post","status-publish","format-standard","hentry","category-makaleler-tr-makaleler-tr"],"_links":{"self":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=328"}],"version-history":[{"count":1,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/328\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=\/wp\/v2\/posts\/328\/revisions\/329"}],"wp:attachment":[{"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seal.ergucu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}